HBO's million-dollar Emmy
As the hype heats up for the Dec. 6 Oscar De La Hoya-Manny Pacquiao fight in Las Vegas, a 12-rounder at 147 pounds between two of the sport's best, the HBO series "24/7" takes center stage.
HBO produces the 24/7 show as the ultimate promotion for its major fights. Its intent is to push the pay-per-view buys for that night at the premium price of $54.95.
The shows, slickly done and running frequently over the two or three weeks before the fights, take viewers up close and personal with the fighters. The 24/7 show has won three Emmy Awards for the shows that run free of advertising. Richard Schaefer, chief executive of De La Hoya's Golden Boy Promotions, explained the other day how that works.
"We pay for that," he said. "This one was seven figures. We do that because it really boosts our promotion, really lets people see our fighters in a different light.
"I like them. I even have one of the Emmy's on my office desk, and I'll get to keep it there until after this fight, when Oscar comes back, and it will go to his office."
So, basically, you paid $1 million for that Emmy, Schaefer was asked.
"Yup, pretty much," he said.
-- Bill Dwyre
Photo: Manny Pacquiao hits the speedbag during Monday's media day at the Wild Card Gym in Los Angeles. Credit: Chris Farina / Top Rank
I am a huge fan of Pacquiao, and whether he wins or loses he'll always be a champion to me! Go Pacman!!!
Posted by: jay | November 17, 2008 at 08:54 PM
Pac's huge now compare to slim downed Oskie...
Go Pacman!
Mabuhay Philippines!
Posted by: 3starsandasun | November 17, 2008 at 10:18 PM
manny prepare for this big fight of his life and i do believe that he can overcome this challenge and bring home the bacon...
GO PACMAN!!!
Posted by: wyeth | November 18, 2008 at 08:47 PM
Gp Pacman.. Go Philippines
Posted by: Duke66 | November 18, 2008 at 09:20 PM
by the weight and the physically appearance of odl i can presume he will only stays at 4 round he can not match the speed and power of mp he is so thin the punch can easily taken by mp.
Posted by: jhun | November 19, 2008 at 03:06 AM
pacquiao will knockout hoya thats for sure maybe in round 9 or 10 because hoya will get tired!
Posted by: emerson rey avila | November 19, 2008 at 07:10 PM
...erik morales was holding his head after he was hit by manny in their 3rd fight, and go down after the 2nd one, same as, jorge solis, before the first knockdown, he did the same. But this time, Oscar will not hold his head after he hits by manny, but, holding His BROKEN RIBS....
Posted by: allan famisan | November 19, 2008 at 08:44 PM
de la hoya will taste manny pacquiao's tequila punch. Goodnight Oscar!
Posted by: erwin | November 20, 2008 at 01:20 AM