Kings pour money into jerseys; not what goes in them

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Getting a jump on the Holiday gift-buying crush, the Kings announced today that they will unveil their ‘new Alternative’ jersey on Nov. 22 against the Colorado Avalanche.

Over the years, the Kings’ uniforms have gone from Forum Blue and Gold to Gretzky Silver and Black to the current shade of black and blue (the jersey, not the players), with occasional alternate jerseys created to add to the merchandise.

‘I know our fans are anxiously awaiting this jersey and we are excited to unveil it, ‘ Luc Robitaille, the Kings president of business operations, said in a release.

Another thing Kings’ fans have waited anxiously for? A Stanley Cup championship, now 40 seasons and counting.

Still, the new jersey, according to the release, ‘features a modern look while echoing the history of the franchise.’

So it fades as the season wears on?

-- Chris Foster