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College football report: UCLA, USC

By Mike Hiserman
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UCLA is inviting in the enemy and USC’s Taylor Mays, among other Trojans, is adjusting to life on the road. That’s this morning’s early report on local college football.

UCLA says it is trying to increase the size of crowds (read: is out to make the school a buck) by urging Fresno State football fans toward the Rose Bowl on Saturday with a quarter-page advertisement in the Fresno Bee this week. Read about the marketing plans for UCLA football and decide whether such promotional gimmicks are worth the cost of giving up home-field advantage.

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Meanwhile, over at USC, the Trojans will be practicing later this morning before leaving for Corvallis, Ore., and a Thursday night game against the Beavers.

Read how the experience is likely to leave Trojans safety Taylor Mays ‘smelling different.’

-- Mike Hiserman

Sports Now
Mike Hiserman

Mike Hiserman is former Sports editor of the Los Angeles Times. He wrote for the Long Beach Press Telegram and Orange County Register before joining The Times in 1982 and won an Associated Press Sports Editors award for investigative reporting on betting scams. Hiserman has been Sports editor of The Times’ San Fernando Valley and Orange County editions. He retired in November 2020.

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