Did you catch the Division Day reference in the '90210' premiere?

L.A.'s indie scene has long been fertile territory for teen-soap-opera music supervisors, but who else caught the lengthy Division Day aside on Tuesday's premiere of the new "90210"? In it, protagonist/perpetual grinner Annie Wilson (Shenae Grimes) is enduring a rough day at West Beverly High when new frenemy Silver (Jessica Stroup) spots a certain sticker on her school folder advertising a gauzy local post-punk quartet. "Don't they have, like, eight fans total?" she asks Annie, which means that whatever twentysomething Highland Park-residing scriptwriter assistant working on the show truly knows the scene of which he or she speaks. 

Hopefully, it'll earn some traction for the band, who have been pushing various editions of their proper and worth-revisiting debut, "Beartrap Island," for what seems like forever. This pretty hackish revision of "90210," if it lasts, might eventually do for the local rock scene what "Gossip Girl" has done for the swirling vortex of Gawker microcelebrity. Cory Kennedy even showed up at one of the girl's birthday parties about two years too late to matter!

-- August Brown

P.S. Full disclosure: Division Day drummer Kevin Lenhart once played drums at a studio session of a mercifully short-lived country band I was in a few years ago.

Photo courtesy of divisionday.com