For use on external sites w/exclusive video premieres.
To prime the pump for the return of "Mad Men" on March 25, AMC is running a number of spots both on and off its network. In the latest teaser, which will be airing in off-network venues, marketers remind us that Don, Peggy, Betty and the rest of the gang will be back — as are, needless to say, envy, secrets, adultery and other series elements we know well. You can get a first look at the video by clicking on the player above.
Titled "Good to Be Back," the spot shows a host of characters up to various shenanigans while song lyrics like "I feel like a new man" can be heard in the background.
"To new business," John Slattery's Roger Sterling toasts. Indeed.
For use on external sites w/exclusive video premieres.
The upcoming return of "Mad Men" has fans licking their lips for all things Don Draper. Among the many plot turns to look forward to when the show restarts with a two-hour premiere on March 25? Draper's marriage proposal to Megan, and the small matter of Joan's baby (and Greg's inevitable disillusionment when he realizes it's not his).
But promoting a show that's been gone for more than 17 months isn't easy. AMC has taken several tacks to tease the upcoming fifth season, the most playful of which has been to, well, acknowledge that the series has been gone a while.
In the exclusive new digital trailer (you can see it above; check back at Show Tracker later today and Wednesday for first looks at other spots), the network set footage from past episodes of the series against Wanda Jackson's 1957 hit "Did You Miss Me?" (Lyrics: "Did you miss me while I was gone/Did you want to kiss me when you were alone?")
In the spot, you can see shots of the show's iconic characters smiling, scheming and, of course, smoking (not to mention engaging in various forms of steamy behavior). The trailer will go out later this week on a number of digital platforms.
Network executives said that rather than pretend everything is picking up where it left off, they decided to nod to the long lag -- and do a double-entendre that could also apply to several character dynamics within the series.
"We wanted to acknowledge that the show's been away a while," Linda Schupack, senior vice president of marketing for AMC, told Show Tracker. "The song works on multiple levels."
Of course, fans might expect some Sterling Cooper-level talent in the "Mad Men" spots -- it's a show whose characters spend their days dreaming up clever advertising campaigns.
For fans scrutinizing the teaser for clues about the new season, there's no new footage from the show -- as a rule, the Matthew Weiner-created series doesn't offer that in its teasers that run before the season starts. But AMC hopes the new montage will allow fans to fill in the blanks themselves.
"The campaign is very simple. But the appeal of 'Mad Men' is that it's powerful enough that people can bring their own thoughts ... to the canvas," Schupack said.
Bigger than "Jersey Shore" -- that's how big Sunday's record-breaking Video Music Awards on MTV was.
The 2011 VMAs -- featuring performances by Beyoncé, Bruno Mars and Lil Wayne, not to mention a strange cross-dressing act kept up all night from Lady Gaga -- delivered 12.4 million total viewers, making it MTV's most-watched telecast ever, according to the Nielsen Co. The audience was up 9% compared with last year's VMAs.
In MTV's core demographic of viewers ages 12 to 34, the show averaged 8.5 million, also a record for the network.
The VMAs attracted extra attention this year for going without a host. Last year Chelsea Handler earned mixed reviews for her hosting work.
Jerry Lewis may have a big, new documentary coming to Encore this October, but you won't see him hosting the annual Labor Day telethon for the Muscular Dystrophy Assn. Even though this year's telethon was reportedly going to be the last for the 85-year-old comedian, the MDA released a statement Thursday confirming that Lewis was off the telethon and out of the organization effective immediately.
Lewis has been hosting telethons for the MDA since 1952, but the national Labor Day telethon we're all familiar with began in 1966. Now that era is over. There will be new hosts for the telethon and money will still be raised, but we won't have Jerry Lewis to kick around anymore.
Get out your maps, it's almost time to travel to Italy by way of the fourth season premiere of "Jersey Shore."
When The Times visited the cast's Florence abode in May, creator and executive producer SallyAnn Salsano gave us a tour of the renovated bank that would be the site of their Italian antics. Get a glimpse of their kitchen (yep, Vinny's mom made sure to pack his suitcase with iced tea), the girls room where Jenni can be seen cleaning and the unfortunate look at the bathroom shared by Mike "The Situation" and Ronnie (it surely has to be a health hazard to do anything in there), and a tour of Pauly D's side of the room, which he shared with Vinny and Deena, by the spikey-haired DJ himself -- advance apologies for being unable shake hands and keep a camera still.
Had the smush room not been occupied, we would have given you a glimpse in there too -- though, that would have required lots of disinfectant.
"Jersey Shore" returns to MTV with new episodes on Thursday.
Fox unveiled its fall schedule earlier this week at its upfronts presentation in New York, officially announcing the new singing competition, "The X Factor," that will bring acerbic star-maker Simon Cowell back to the network.
The show, based on a hit British format, will also reunite Cowell with his one-time "American Idol" fellow judge, Paula Abdul. Also on the judging panel: British pop star Cheryl Cole and former record executive Antonio "L.A." Reid.
Singer/performer Nicole Scherzinger and British TV personality Steve Jones will host the competition, launching in the fall as one of the most buzzed about new series on any network. It will air on Wednesdays and Thursdays, potentially keeping those time periods warm for "Idol's" return in the spring.
CBS unveiled its fall schedule Wednesday at its upfront presentation in New York, announcing a pair of comedies -- Michael Patrick King and Whitney Cummings' comedy "2 Broke Girls" and "How to Be a Gentleman," starring Kevin Dillon, Dave Foley and Mary Lynn Rasjkub -- about unlikely friends living and toiling together.
In "2 Broke Girls," scrappy, hard-working Max (Kat Dennings) meets up with down-on-her-luck trust fund baby Caroline (Beth Behrs) at the diner where they're both waiting tables. They become friends, move in together and hatch a business idea -- built on cupcakes!
The comedy comes from "Sex and the City" alum Michael Patrick King and stand-up comedian Whitney Cummings ("Chelsea Lately") and co-stars Garrett Morris, Jonathan Kite and Matthew Moy. It'll air on Mondays after "How I Met Your Mother" and before the high-profile, reworked "Two and a Half Men" with Ashton Kutcher taking over for the deposed Charlie Sheen.
The "Odd Couple"-esque "How to Be a Gentleman," inspired by the book of the same name, follows a fussy etiquette columnist and a rough-around-the-edges personal trainer. The refined writer, under threat of unemployment, hires the bad-boy lug to teach him about being a manly man. Hilarity ensues?
David Hornsby plays the fastidious Felix-like character, and Dillon stars as his ripped and rude Oscar. Foley, Rhys Darby and Rasjkub also star. Executive producers include Hornsby ("It's Always Sunny in Philadelphia") and Adam Chase ("Friends"). It will be paired on Thursday nights with "Big Bang Theory."
CBS unveiled its fall schedule Wednesday at its upfronts presentation in New York, announcing three new dramas: crime series "Person of Interest" from J.J. Abrams and "Unforgettable," and a medical show with supernatural overtones called "A Gifted Man."
"Person of Interest" reunites "Lost" creator J.J. Abrams with one of the mysterious-island show's stars, Michael Emerson. The crime thriller, also starring Jim Caviezel and Taraji P. Henson, centers on an elite former CIA agent who teams with a shadowy billionaire to prevent violent crime before it happens. The well-capitalized vigilantes work outside the criminal-justice system but forge an advantageous link to the NYPD. Among the creative executives on the show with Abrams: "Lost" alum Bryan Burk and Oscar nominee Jonathan Nolan ("Memento," "The Dark Knight").
In "Unforgettable," formerly known by an even worse name for a crime show, "The Rememberer," Poppy Montgomery plays a former police detective with an uncanny ability to, well, remember stuff. It's actually described as a "rare condition" in the show's bible, but if you ask us, it must be fantastic to never lose the car keys.
What sticks in the mind of Montgomery's Carrie Wells is "every place, every conversation, every moment of joy and every heartbreak." Everything, that is, except details of her sister's now-cold murder case. She reunites with a former love, returns to solving crimes and sets about finding her sister's murderer.
The drama, which will air Tuesday nights after a double dose of "NCIS" and "NCIS: Los Angeles," also stars Dylan Walsh ("Nip/Tuck"), Michael Gaston ("Inception") and Kevin Rankin ("Trauma").
"A Gifted Man," leading off Friday nights this fall, continues in the network's "Ghost Whisperer" vein with a medical drama about a gifted surgeon whose ex-wife speaks to him from the dead. And when she does, the charismatic doctor to the rich, Michael Holt, played by Patrick Wilson, changes his approach to medicine.
Jennifer Ehle stars as the idealistic (dearly departed) free-clinic doctor who encourages Holt to take over her urban facility for the underprivileged. Julie Benz ("Dexter") and Margo Martindale ("Justified") also star in the show from Susannah Grant ("Erin Brockovich") and Jonathan Demme ("Silence of the Lambs").
The CW unveiled its fall schedule Thursday at its upfronts presentation in New York, announcing a new reality show, "H8R," that brings celebrities face to face with their biggest non-fans.
The unscripted series will air with the first all-stars edition of "America's Next Top Model" on Wednesdays.
Earning points for originality and Internet buzz from potential viewers, "H8R" puts presumably thick-skinned stars (including Snooki and Kim Kardashian) in a battle to win over regular folks who hate them. Mario Lopez will host and executive produce the show, from executive producers Lisa Gregorisch-Dempsey and Jeremy Spiegel (both of "Extra").
[Warning: The video below has some explicit language.]
The CW unveiled its fall schedule Thursday at its upfronts presentation in New York, announcing another supernatural-tinged drama, "The Secret Circle," based on the popular young-adult novels from "Vampire Diaries" writer L.J. Smith.
The mystery thriller, which centers on a coven of powerful witches, comes from "Vampire Diaries" creator Kevin Williamson and will air with that hit CW show on Thursday nights.
After a tragic accident leaves her an orphan, Cassie Blake (played by Britt Robertson) moves to a small harbor town in Washington where she finds out she's descended from witches and has magical powers. She and her new friends are the next-gen Secret Circle and they're headed for a showdown with some evil forces.
In addition to Williamson, executive producers are Andrew Miller, Leslie Morganstein ("The Vampire Diaries," "Gossip Girl") and Gina Girolamo. Stars include Natasha Henstridge, Thomas Dekker and Phoebe Tonkin.
The CW unveiled its fall schedule Thursday at its upfront presentation in New York, announcing a new fish-out-of-water medical drama, "Hart of Dixie," starring "The O.C." alum Rachel Bilson.
The series, which will be paired with "Gossip Girl" on Mondays, will make a full prime-time block from writer/producers Josh Schwartz and Stephanie Savage. (The two created "Gossip Girl" and "The O.C.").
"Hart of Dixie" transplants Bilson's sophisticated, type-A Dr. Zoe Hart from Manhattan to the fictional small Gulf Coast town of Bluebell, Ala., to practice medicine and learn life lessons. Also starring: Jaime King as a sweet-on-the-outside Southern belle, Scott Porter and Cress Williams.
The CW unveiled its fall schedule Thursday at its upfronts presentation in New York, announcing a new drama, "Ringer," that marks the TV return of "Buffy, the Vampire Slayer's" Sarah Michelle Gellar.
Gellar stars as a marked woman on the run who takes on her twin sister's identity, only to realize her sibling's life isn't danger-free either. After witnessing a professional hit, Gellar's Bridget reunites with her estranged twin sister and slips into her sibling's shoes/marriage/penthouse after she mysteriously disappears. Gellar plays both roles, Bridget and Siobhan, whose wealthy, idyllic life looked a lot better from the outside.
The thriller, originally developed for CBS, also stars Nestor Carbonell of "Lost," Tara Summers, Kristoffer Polaha and Ioan Gruffudd. It will air with "90210" on Tuesdays.