Category: Up All Night

Upfronts 2012: NBC aims to look beyond music

Katharine McPhee, left, and Megan Hilty perform at NBC's upfront.


NEW YORK -- NBC is not going to turn into one big musical.

The troubled network relaunched its hit “The Voice”  this year after the Super Bowl. That helped bring in big numbers for the show’s early episodes and made it a nice lead-in for the network’s heavily hyped midseason musical drama “Smash” —  which, though by no means a ratings powerhouse, pulls in solid numbers. 

So it makes sense that music from both shows was rampant at NBC’s upfront presentation to advertisers held at Radio City Music Hall on Monday. 

“Smash” stars Katharine McPhee and Megan Hilty performed the ballad “Let Me Be Your Star,” before being joined onstage by “The Voice” judge s— Adam Levine, Cee Lo Green and Christina Aguilera — in their signature red revolving chairs (which will get more air time when the series returns in the fall).

 Advertisers were even shown a clip, introduced onscreen by “30 Rock’s” Tina Fey and late night host Jimmy Fallon — imagining what the upcoming season might look like if it went through the “Smash” machine: with a montage showcasing actors from “Parks and Recreation,” “The Office,” “Law & Order:  SVU” and even “Grimm,” belting out mid-scene.

Then there was a performance by “The Voice” winner Jermaine Paul. And yet another performance by Katherine McPhee.

But there’s no need to break out the headphones.

“I’m not hijacking the network and turning it into a musical,” Greenblatt assured.

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