ABC is doubling down on nighttime soaps in its bid to get out of third place.
The network of “Revenge” and “Scandal” announced that it will add new shows such as “666 Park Avenue,” about the machinations at an upscale and possibly haunted New York apartment building, and “Nashville,” centering on the scheming among country-music stars and Nashville politicians.
Starring Rachael Taylor, “666” will premiere on Sunday nights at 10 p.m., following “Revenge,” which is moving from Wednesdays to a coveted Sunday slot in an effort to build an evening of soapy drama on the competitive night.
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“Sunday night will be a battle between good and evil from 8 all the way to 11,” Paul Lee, president of ABC Entertainment, told reporters in a conference call on Tuesday, alluding also to the first show of that bloc, the fairy-tale-themed “Once Upon a Time.” “Nashville” will air in “Revenge’s” old slot on Wednesdays at 10 p.m.
It will debut its more male-oriented new hourlong drama, Shawn Ryan's military-themed "Last Resort," earlier in the evening at 8 p.m.
Overall, the network, which this season will finish ahead of only NBC in the ratings race among the four major networks, picked up 10 new shows, including a host of new comedies.
Among them is “Neighbors,” a show from “Crazy, Stupid, Love” screenwriter Dan Fogelman about what happens when a couple moves into a new home and realizes some of the other homeowners are aliens; the series will air in the prized slot behind network powerhouse “Modern Family” at 9:30 p.m. on Wednesday.