Category: Let's Stay Together

'The Game' and Record Ratings Make a Winner Out of BET

 "The Game," the comedy about the women involved with the players on a fictional San Diego football team, was a loser when it aired on the CW. The ratings-challeged comedy failed to expand its viewership beyond a devoted fan base and was canceled in 2009.

But a revival this month of "The Game" with the original cast has been a big-time winner for Black Entertainment Television, the urban-oriented cable network that has been criticized since its launch in 1980 by critics who said it perpetuated negative black images and fell way short of being an all-inclusive venue for contemporary African American culture.

More significantly, "The Game," along with its companion romantic comedy "Let's Stay Together," has been a game-changer for BET, ushering in a new positive era for the network after years of controversy and setbacks. Executives say they are capitalizing on the success of the two comedies, using them as a launch pad to develop several more scripted series.

For more on BET's new direction, read here.

---Greg Braxton

Photo: The cast of "The Game (l to r): Coby Bell, Hosea Chanchez, Wendy Raquel Robinson, Tia Mowry, Pooch Hall and Britany Daniel

Credit: Paul Abell/Picture Group 


'The Game' still a winner in second week on BET

Thegame "The Game," the former CW series which scored a winning return on BET last week with new episodes, maintained its momentum in Week 2 despite a slight drop in viewership.

The comedy about the women involved with the players of a fictional pro football team attracted 5.9 million viewers on Tuesday, down from last week's viewership of 7.7 million viewers, according to Nielsen. Still, network executives were extremely pleased, particularly because the cable network targeted to African American audiences is making an ambitious move into scripted programming.

The news was even more encouraging for "Let's Stay Together," BET's new original comedy paired with "The Game." That series nabbed 3.5 million viewers, down less than a million from last week's viewership of 4.4 million.


"The Game" scores a winning touchdown in return to BET

-- Greg Braxton 

Photo: Coby Bell, from left, Wendy Raquel Robinson and Hosea Chanchez of "The Game" Credit: Jeff Christensen / Associated Press




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