The wily creature known as Bigfoot, though historically camera shy, is getting major face time through a current crop of commercials and cable TV shows. And Hollywood and Madison Avenue seem to be just getting started in spotlighting the hirsute man-beast – there are more advertising, feature films and TV movies on tap.
Even some scientists are getting involved and are conducting DNA testing of purported Bigfoot hair and tissue samples. The results of this long-gestating and highly controversial study are in peer review now, according to its Texas-based authors, on the way to possible publication in a scholarly journal.
A well-known Idaho State University anthropology professor, who’s often called upon to unravel Bigfoot hoaxes, is working on several Sasquatch-related projects that aim to bring more gravitas to the ongoing “is-it-possible” debate.
Advertising, always ready to ride a pop culture wave, is using Bigfoot as a punch line in a number of campaigns aimed at the young and hip. The current ads follow the immensely popular “Messin’ with Sasquatch” spots from Jack Links Beef Jerky that have played pranks on the legendary creature for years.
Stride Whitemint gum puts a Yeti front and center in its new ad, also starring Olympic medalist Shaun White, and Skittles has made “Sasquatch the Rainbow” part of its new online ad series that features touch-screen tricks.