'The Voice': Jermaine Paul finale ratings a little pitchy for NBC
Were the ratings good for Tuesday's finale of "The Voice," won by Jermaine Paul? That depends on how you look at the numbers.
On the bright side, the two-hour extravaganza scored 11.6 million viewers, up 5% from last season's closer for NBC's singing contest, according to Nielsen. Among adults 18 to 49, the show rose an impressive 16%.
But here's the problem: Last season's finale came in late June, when TV viewing, thanks to summer vacations and longer days, is as much as one-third lower than it is in early May. That means "The Voice" actually underperformed when the so-called "homes using television" factor -- "HUTs" in industry-speak -- is thrown in.
Given that NBC is hoping "The Voice" can ring loudly for years to come, the latest results have to be giving certain TV executives a case of the shakes.
What did you think of the finale?
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-- Scott Collins (twitter.com/scottcollinsLAT)
Photo: Blake Shelton, left, country singer and mentor, congratulates Jermaine Paul on winning "The Voice." Credit: Justin Lubin / NBC
