Anderson Cooper ratings plunge as CNN scrapes decade lows
The ill tidings for the No. 3 cable news network were led by the 10 p.m. airing of "Anderson Cooper 360," which slid 26% compared with the same period a year ago, to 522,000 total viewers, according to Nielsen.
But that wasn't all. CNN's total-day viewership averaged 357,000 viewers — a decline of 21% compared with April 2011 and the network's worst performance in the category since August 2001. By comparison, Fox News stood at 1.1 million (up 2%), while MSNBC was a distant second with 425,000 (flat).
Asked for comment, a CNN spokeswoman emailed: "News ratings are cyclical."
Other CNN shows with big dips included "Starting Point" (down 26%), "Erin Burnett Outfront" (down 22%) and "John King USA" (down 24%).
Do you watch CNN? What do you think is behind the network's ratings problems?
— Scott Collins (twitter.com/scottcollinsLAT)
Photo: Anderson Cooper has shed more than a quarter of his 10 p.m. CNN audience in the past year. Credit: Evan Agostini/Associated Press.