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NBC reportedly will renew Chelsea Clinton deal, despite criticism

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Looks like NBC will stay in the Chelsea Clinton business, despite fierce criticism of her work so far on ‘Rock Center.’

The network will extend the 90-day contract for Clinton, daughter of former President Clinton and Secretary of State Hillary Rodham Clinton, who provides ‘Making a Difference’ reports on the weekly newsmagazine hosted by Brian Williams, according to the New York Post.

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An NBC spokeswoman declined to comment.

The critical reaction was swift -- and harsh. Glenn Greenwald, a commentator for Salon, tweeted Monday that the reupping amounted to ‘Royalty + aristocratic privilege + nepotism + media eagerness to incur favor with the powerful.’

Last week, the second of her reports aired (following the first in December), this one about a charter school in Rhode Island. It was promptly ripped apart by Baltimore Sun TV critic David Zurawik, who derided it as an ‘empty-headed puff job’ and ‘silly crap.’

But NBC may be following a master plan. Asked why the news division was renewing Clinton, a veteran TV agent replied simply: ‘Because her dad was president of the United States for eight years and her mom will run four years from now.’

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-- Scott Collins (twitter.com/scottcollinsLAT)

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