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'The X Factor' lifts Fox to November sweep win

November 29, 2011 |  5:37 pm

Xfactor
"The X Factor" continues to help Fox log some ratings records.

The network won the November "sweep" period among the advertiser-coveted demographic of adults ages 18 to 49 for only the second time in its history, according to Nielsen. And Simon Cowell's "X Factor" -- which has rejuvenated Fox's overall fall prospects -- has played a key role.

Fox averaged a 3.4 rating in the demographic, compared with a 3.2 for runner-up CBS; ABC got a 2.8 while NBC ranked last with a 2.6. Fox was the only network to post a November gain relative to last year, at 13%.

"The X Factor" was the month's top unscripted entertainment program and has helped Fox enormously during midweek -- at least when the show has not been interrupted by postseason baseball.

But it's not all good news for the network. "Terra Nova," its time-travel epic, started out strong earlier this fall but has since drooped in the ratings.

ALSO ON SHOW TRACKER:

"X Factor" results: The lucky seven remain

-- Scott Collins

twitter.com/scottcollinsLAT

Photo: "X Factor" helped propel Fox to a rare November sweeps win.

Credit: Ray Mickshaw / MCT

 

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