Kim Kardashian's wedding special toasts giant ratings
"Kim's Fairytale Wedding: A Kardashian Event" — yes, friends, four big hours of television aired in two parts Sunday and Monday nights — drew some of the highest ratings in E! history.
An average of 4.4 million total viewers watched Sunday's installment; Monday's second half delivered 4 million, according to Nielsen.
Now, we're going to guess that a goodly portion of those Monday watchers were repeat customers from Sunday and not an entirely new audience of Kardashian enthusiasts. That is why it's awfully misleading to lump both groups together in a news release — shame on you PR people! — and call it a record-breaking crowd of 10.5 million. (Don't understand how 4 million and 4.4 million add up to 10.5 million? Neither do we, but that's another story.)
The point is, those are still awfully good numbers, especially for behind-the-scenes coverage of a wedding that has already been over-covered everywhere.
In fact, the Sunday episode of "Kim's Fairytale Wedding" is No. 3 on E!'s all-time most-watched list. What's No. 1? Why, last year's Season 4 finale of "Keeping Up With the Kardashians," with 4.8 million viewers.
What did you think of "Kim's Fairytale Wedding"?
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— Scott Collins (twitter.com/scottcollinsLAT)
Photo: Kim Kardashian's wedding special delivered big numbers for E! Credit: James White/E! Entertainment.