'The Voice' grows louder in week two, giving NBC the ratings hit it needs
The second week of the singing competition delivered an average of 12.4 million total viewers from 9 p.m. to 11 p.m., up 5% from last week's impressive premiere, according to the Nielsen Co.
"The Voice" thus becomes the only new series on any of the major networks this season to deliver a bump from the first to second episode, usually a reliable indicator of hit status.
Best of all for long-suffering NBC, "The Voice" is showing its strongest numbers among young adults. In the key advertising category of adults age 18 to 49, Tuesday's airing scored a 5.6 rating/14 share, making it the night's top-rated show. It easily swept past "Glee," which delivered a 3.6 rating/10 share at 8 p.m.
Last week's premiere of "The Voice" had a median viewer age of 40.6 -- which might not sound all that youthful, but is compared with much of the competition on TV, especially crime shows.
Trackers, what do you think of "The Voice"?
-- Scott Collins
Photo: Blake Shelton, a judge on "The Voice," with contestant Tyler Robinson, right. Credit: Lewis Jacobs / NBC