Advertisement

So how did things go wrong for Katie Couric at ‘CBS Evening News’?

Share

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts.

Thursday night is Katie Couric’s last in the venerable job of anchor of the ‘CBS Evening News.’ She entered the job as America’s broadcast darling and leaves with the show locked in its position at the bottom of the three nightly network newscasts. So what happened?

In Wednesday’s On the Media column, James Rainey wondered what went wrong. ‘In moving Couric into its celebrated anchor desk, CBS forgot that its most loyal viewers were less interested in a marquee star than in a stolid news brand,’ he wrote. ‘News executives aimed at broadening their audience when they should have been concerned, first, with preserving what they had. They bet that a ray of morning sunshine would appeal in the more steely evening landscape.’

Advertisement

Here’s more on CBS’ Couric conundrum.

RELATED:

Katie Couric makes departure official

Critic’s Notebook: Katie Couric’s intricate TV dance

Scott Pelley to succeed Katie Couric

Advertisement