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'Glee Live!' goes Vegas: How Fox's high school musical became a marketing machine

May 23, 2011 |  3:04 pm

Glee You know a show's a hit when it's got its own pajamas. "Glee" has already found that special level of success — complete with sleep mask! — as well as its own books, bedding, board game, microphone, and upcoming 3-D concert movie. With the franchise getting bigger and geekier every day (we unite with you in solidarity, Comic-Con fans), it was only a matter of time before the series got its own live show — one that comes with enough anticipation to warrant not one! but two! exclamation marks! (OK, that was three, but we're excited.) "Glee Live! In Concert!" kicked off in Vegas on Saturday, and our critic Mary McNamara was there to witness it in all of its confetti-spewing, Streisand-soloing glory. You can read her take on the concert, and its role in the brand-expanding Disney-fication of the series, in her piece "The Glee Machine." 

— Melissa Maerz

Photo: The cast of "Glee Live! In Concert!" Credit: Isaac Brekken / Los Angeles Times.

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