Super Bowl Ad Tracker: The cinematic epic of the Kia Optima

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Considering that the Kia Optima is a modest car with a reasonable price, the Super Bowl ad for it is mind-blowing in its production value and intensity. It is perhaps one of the most creative and intense of the 60-second spots. Although others -- like Audi, for example -- went for the funny bone, Kia went for the cinematic va-voom factor. In the process, they create an ad that’s visually stunning in what could pass as a movie ... about a mid-size sedan.

-- Rick Rojas