Show Tracker

What you're watching

« Previous Post | Show Tracker Home | Next Post »

Super Bowl Ad Tracker: The cinematic epic of the Kia Optima

February 6, 2011 |  4:06 pm

Considering that the Kia Optima is a modest car with a reasonable price, the Super Bowl ad for it is mind-blowing in its production value and intensity. It is perhaps one of the most creative and intense of the 60-second spots. Although others -- like Audi, for example -- went for the funny bone, Kia went for the cinematic va-voom factor. In the process, they create an ad that's visually stunning in what could pass as a movie ... about a mid-size sedan.

-- Rick Rojas