Super Bowl Ad Tracker: Bugged by the Volkswagen Beetle

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What can one say about the Super Bowl ad for the Volkswagen Beetle? It’s a crafty ad, but it doesn’t say much about the car. I imagine that’s exactly what Volkswagen was going for with this campaign: It builds up suspense for the new Beetle coming out this fall, and it insinuates that it’s as speedy and nimble as an insect darting through the forest. What more could VW want?

Do you agree? How does this ad stack up with other Volkswagen spots?

-- Rick Rojas