'The Game' and Record Ratings Make a Winner Out of BET
"The Game," the comedy about the women involved with the players on a fictional San Diego football team, was a loser when it aired on the CW. The ratings-challeged comedy failed to expand its viewership beyond a devoted fan base and was canceled in 2009.
But a revival this month of "The Game" with the original cast has been a big-time winner for Black Entertainment Television, the urban-oriented cable network that has been criticized since its launch in 1980 by critics who said it perpetuated negative black images and fell way short of being an all-inclusive venue for contemporary African American culture.
More significantly, "The Game," along with its companion romantic comedy "Let's Stay Together," has been a game-changer for BET, ushering in a new positive era for the network after years of controversy and setbacks. Executives say they are capitalizing on the success of the two comedies, using them as a launch pad to develop several more scripted series.
For more on BET's new direction, read here.
Photo: The cast of "The Game (l to r): Coby Bell, Hosea Chanchez, Wendy Raquel Robinson, Tia Mowry, Pooch Hall and Britany Daniel
Credit: Paul Abell/Picture Group