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Back on broadcast TV, Miss America Pageant waves hello to a big ratings gain

Missamerica2011 Teresa Scanlan, the 17-year-old Miss Nebraska, took the crown as the Miss America Pageant returned to network TV and won a huge ratings increase Saturday.

An average of 6.6 million viewers tuned in to the two-hour event on ABC, according to the Nielsen Co.

That's a fraction of the audience the pageant commanded at its peak decades ago -- in 1988, for example, Miss America scored 33 million viewers -- but it represented a 47% hike over last year, when it ran on cable network TLC.

As viewing declined over the years, pageant organizers tried moving the telecast to cable, which resulted in even lower ratings. This time around, the pageant easily won its time slot on a repeat-heavy night with light viewing overall.

What did you think of the pageant? Does it belong on network or cable?

-- Scott Collins
twitter.com/scottcollinsLAT

Photo: Miss Nebraska Teresa Scanlan was crowned Miss America on Saturday. Credit: Craig Sjodin / ABC

 

 

 

 

 
Comments () | Archives (9)

WHY??????????

WHY, WHY, WHY, are we even discussing this? WHY?

Miss America? You mean Miss USA. Unless your representing all of South, Central and North America, the name America should not be misconstrued just to represent the people from the US.

Henry -- There IS a Miss USA pageant, but it is a different pageant from Miss America. Miss USA is the one that is owned by Donald Trump. Both pageants have evening gown and swimwear contests, but only Miss America has a talent contest (singing, dancing, etc.).

But as far as the phrase "Miss America" -- it obviously represents the United States of America. If the pageant also represented Mexico and Canada, then it would be called Miss North America. Its not a continental or international pageant, and the United States is commonly referred to as "America." Get over it.

Henry, Miss USA is a separate contest.

WHY, WHY, WHY, are we even discussing this? WHY?

Cause she has a beautiful WHITE face.

Hey Miss America did not win its time slot. It got creamed by NFL Playoff action.

Definitely keep the Miss America Pageant on national televsion. I am personally delighted that the show's ratings have increased over the last several years. The Miss America Pageant has always been about class--especially compared to Donald Trumpps Miss Universe and Miss USA pageants. Atlantic City officials were wrong to have given up on keeping the contest in that location. It was one of the few positive things about AC. The winner of this year's contest from Nebraska is an ideal choice. Long live the tradition of the Miss America Pageant.

It was a very classy show this year. The winner was DARLING and represented AMERICA perfectly. It was awesome!!


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