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'Hot in Cleveland' sizzles in season premiere and as 'Retired at 35' lead-in

January 20, 2011 |  5:37 pm


“Hot in Cleveland,” TV Land’s first original sitcom that features a cast of prime-time veterans, scored nearly 3 million viewers in the premiere of its second season on Wednesday night.

“Hot in Cleveland,” which airs at 10 p.m. Wednesdays, did best among viewers ages 25 to 54, ranking as the most-watched scripted show on cable among that age group.

The show, boosted by being a stop on Betty White’s white-hot octogenarian tour, also features a cast of sitcom alums, including two from NBC’s Must See TV 1990s glory days: Jane Leeves (“Frasier”) and Wendie Malick (“Just Shoot Me”). The Jenny Craig-skinny Valerie Bertinelli (“One Day at a Time,” “Touched by an Angel,” a score of TV movies) is also on the cast of spurned middle-aged Hollywood types who — through the magic of televison — forge new lives for themselves among the less image-conscious people of flyover country. White (“The Golden Girls”) plays the spunky, wisecracking native who lives with them.

“Hot in Cleveland” also provided a significant lead-in for TV Land’s second entry into the genre of the old-school multi-camera sitcom. “Retired at 35” — which stars Malick’s “Just Shoot Me” costar, George Segal — average more than 2 million total viewers, a 104% increase over TV Land’s prime-time average, the network said.

“Retired at 35” is the story of a hotshot New Yorker (Johnathan McClain) who opts to leave the rat race of the Big Apple to live with his parents (Segal and Jessica Walters) in their Florida retirement community.


— Rick Rojas