'Hot in Cleveland' sizzles in season premiere and as 'Retired at 35' lead-in
“Hot in Cleveland,” which airs at 10 p.m. Wednesdays, did best among viewers ages 25 to 54, ranking as the most-watched scripted show on cable among that age group.
The show, boosted by being a stop on Betty White’s white-hot octogenarian tour, also features a cast of sitcom alums, including two from NBC’s Must See TV 1990s glory days: Jane Leeves (“Frasier”) and Wendie Malick (“Just Shoot Me”). The Jenny Craig-skinny Valerie Bertinelli (“One Day at a Time,” “Touched by an Angel,” a score of TV movies) is also on the cast of spurned middle-aged Hollywood types who — through the magic of televison — forge new lives for themselves among the less image-conscious people of flyover country. White (“The Golden Girls”) plays the spunky, wisecracking native who lives with them.
“Hot in Cleveland” also provided a significant lead-in for TV Land’s second entry into the genre of the old-school multi-camera sitcom. “Retired at 35” — which stars Malick’s “Just Shoot Me” costar, George Segal — average more than 2 million total viewers, a 104% increase over TV Land’s prime-time average, the network said.
“Retired at 35” is the story of a hotshot New Yorker (Johnathan McClain) who opts to leave the rat race of the Big Apple to live with his parents (Segal and Jessica Walters) in their Florida retirement community.
— Rick Rojas