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KCET shuffles executive ranks as PBS signoff looms

Mare_cropped.jpg Just days away from signing off PBS and setting out as the nation's largest independent public broadcaster, KCET-TV is switching chief financial officers amid a larger management reshuffling.

Deborah Hinton, the station's longtime financial chief, is expected to step down at the end of the month, to be replaced by Camille Gonzalez, who is currently the controller. According to one insider, Hinton had expressed a desire to relocate and her move is not necessarily directly related to the station's pending change. Hinton could not be immediately reached for comment.

KCET, based in Silver Lake, announced earlier this year that it would leave PBS after months of disputes over dues and other issues. Starting next month, the PBS schedule will be broadcast in Southern California on KOCE-TV, based in Orange County. 

Meanwhile, Al Jerome, the president and chief executive at KCET, unveiled a raft of other management changes, entailing the creation of an office of the president. Mary Mazur, currently the station's programming chief, will become chief operating officer, a newly created position. Her old job will be filled by Bret Marcus, currently one of her lieutenants.

Susan Reardon, the station's general counsel, will be tapped as the chief development officer, where she will be charged with crucial revenue tasks including fundraising and membership marketing. Her role as general counsel will be assumed by June M. Baldwin, who is now the director of legal and business affairs.

Finally, Gordon Bell, who has overseen engineering and operations, will be bumped up to senior vice president.

"KCET has a very multi-talented group of senior executives, giving us the flexibility to restructure our team to better serve our needs as we become the nation's largest independent public television station," Jerome said in a statement.

-- Scott Collins


Photo: Mary Mazur will become the new chief operating officer of KCET. Credit: KCET




Comments () | Archives (1)

The most important management change that KCET can make is the removal of Al Jerome. He has let the city of Los Angeles down spectacularly. Its a joke that he's still in charge. He's led the station into the ditch and stripped LA of its voice in the national cultural dialog that PBS brings to American TV viewers. Its due to his failures as a manager, his intransigence his narcism and lack of leadership that put KCET into a "principled" kamikaze free-fall. This is quite simply a giant civic failure on his part and embarrassment to every Angeleno. Fall on your sword Mr Jerome its the only honorable thing to do.


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