CBS' Grammy nomination ratings slide 21% as Eminem tops roster
CBS' Grammy nominations concert at 10 p.m. -- where the rapper's "Recovery" album topped the nominations with 10 nods -- drew 5 million total viewers, a 21% slide from last year's show. It was easily defeated by NBC's "Law & Order: Los Angeles," which was No. 1 in the slot with 9.1 million total viewers.
The Grammy noms failed to impress with young adults, either. In the advertiser-friendly demographic of ages 18 to 49, the one-hour concert scored a 1.7 rating/5 share, a 26% drop.
The Grammy show producers had their work cut out for them, given that their show followed a repeat of "Criminal Minds" (9.1 million), which draws an older and not perfectly compatible audience. Perhaps a bigger problem? Last year's big nominee was Beyonce, whose "Single Ladies" had become an inescapable pop hit.
-- Scott Collins
Photo: Eminem performs at the Grammy Awards last in January. Credit: Robyn Beck / AFP/Getty Images