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CNN plunges to worst ratings in more than 10 years

This whole reinvention thing hasn't started well for CNN.

The network on Monday dipped to its worst nightly prime-time average in more than 10 years. An average of 327,000 total viewers tuned in from 8 to 11 p.m., according to the Nielsen Co. That's the lowest since May 8, 2000 (326,000).

Larry King, in his final weeks as host in the 9 p.m. slot, delivered just 196,000 viewers for an interview with Afghanistan leader Hamid Karzai — the program's lowest total in more than 10 years.

Amid another rejiggering aimed at fixing viewership problems, CNN's lineup has also been hurt by the premiere last week of "Parker Spitzer," hosted by former New York Gov. Eliot Spitzer and columnist Kathleen Parker, which has generated some of CNN's worst ratings in years.

As a result, CNN is left prowling for news that can boost numbers. On Tuesday night, the network is expected to preempt "Parker Spitzer" so that anchor Anderson Cooper can stay with live coverage of the Chilean mine rescue effort.

— Scott Collins (Twitter: @scottcollinsLAT)

Photo: Eliot Spitzer and Kathleen Parker of "Parker Spitzer." Credit: CNN.





Comments () | Archives (8)

Why is the news media so worried about evening viewership, when there is hundreds of channels to choose from on cable TV? A person can only watch so much programing throughout the day. No wonder these news executives have such a short life span. I tend to watch more sports and TV shows than news in the evening. A lot of the news just gets recycled most the day anyways. By the way, I do watch CNN mostly for my news. Fox news is just Faux news.

I agree with Courtney Cox.

I tried to watch their coverage of the mine rescue this morning, 'tried' being the operative word-graphics on top of graphics covered up everything on the screen, including the action, except for a sliver @ the top. If this is an example of their 'live' coverage, it's no wonder viewers are turned off-I certainly was & changed the channel!

Networks, not just CNN, have lost all respect for their viewers & have made watching their programs an exercise in frutstration because of all the spinning, flashing, exploding, younameit, graphics they cover up every program with. If I tune in to watch a program, I want to watch the program-not ads for something else; that's what commercials are for.

Maybe people are tired of watching the sorry excuse for news that is our current media in the United States.

I doubt it, but maybe.

It is quite possible that few people wish to take the time to hear the opinions of the hosts of this show, whose name sounds like some kind of a fratboy joke (Parker? Spitzer? That's what she said!"). Perhaps people have finally realized that opinions are not news. And others are busy wiping off the spittle and/or vitriol from the two other cable news networks' choices available at that time. Parker-Spitzer is also pre-recorded, not live, like Bildo & Keith-o. Nothing more to be done about King Larry's shriveling viewership. His guests tend to be banal and far too often host their own shows.

Perhaps becoming "Fox lite" was a bad idea ?

Perhaps letting partisan guests spew competing facts and never having a host point out the actual facts and lies is a problem ?

Perhaps teasing things that the actual story does not deliver is a bad idea ?

Perhaps dumb-ing down CNN has not worked ?

Oops - time for "a message and a word" from my corporate overlords. Guess I will have to "leave it at that".

It's a no wonder its ratings have gone down, with people like Joy Behar (Miss Throw a Temper Tantrum); Rick Sanchez (Mr. Foot-In-His-Mouth) working for them. It was disappointing to see Anderson Cooper was more interested in knowing who the miner had gone home with (the wife or the mistress).

I can see why,I use to enjoy cnn news ,but now you are just like fox now .bias that is not the the word now?And president Obama does not have a chance.It is shameful.


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