Anderson Cooper to hit the daytime circuit
The CNN host has inked a deal with Telepictures Productions and Warner Bros. Domestic Television for an hour-long daytime program to launch in fall 2011, according to a press release; it’s expected to be pitched to stations in the upcoming weeks.
The show, targeting female viewers, will have a topical format — with subjects ranging from pop culture fair (LiLo, watch out!) to social issues and news stories. There might even be a guest or two (a mix of celebs, newsmakers and real people) and hidden camera experiments!
"It's fun and interesting to work in daytime television,” said Cooper, who will serve as an executive producer, in a statement. “The format is unique and you can really go in-depth on a wide range of fascinating and compelling stories. With this new program, I hope to relay important information and relate to people and the audience in a completely different way. It's an exciting opportunity to show another side of myself and create something worthwhile and special in daytime."
Fans of his nighttime gig, there's no need to start channel surfing.
As part of the deal brokered between Warner Bros., the white-haired newsman and his employers at CNN, which has an exclusive contract with the host, Cooper renewed his contract with the cable news network to continue manning the “Anderson Cooper 360” desk.
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