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Wildlife group targets Discovery with anti-Sarah Palin ad campaign

April 15, 2010 | 11:54 am

Palin ad A wildlife group spearheading a petition drive to persuade Discovery Communications to drop an upcoming docu-series starring Sarah Palin plans to launch a provocative ad campaign around the company’s headquarters in Silver Spring, Md.

The ads, which are scheduled to go up in a few weeks on bus shelters and throughout the Silver Spring Metro area, declare: “Discovery just redefined obscenity on TV: Sarah Palin as an Alaska wildlife show host." In the photo, a bloodied wolf dangles from a small plane.

Defenders of Wildlife, a Washington, D.C.-based group that focuses on protecting wolves and other species, argues that Palin’s record on environmentalism makes her ill-suited to host a show about Alaska’s outdoors. The program, tentatively titled “Sarah Palin’s Alaska,” is scheduled to premiere later this year on Discovery’s TLC network.

A TLC spokeswoman declined to comment. Efforts to reach Palin through her spokesman and her political action committee were not successful.

The wildlife group said it plans to keep the ads up for a month as part of its effort to cancel the program. The group is coordinating a petition drive that it says has directed at least 250,000 e-mails to the company so far.

“This is the largest response we’ve ever had to any of our actions,” said Jeff Regen, vice president of online marketing and communications for the organization. “We’re not going to stop until we win.”

-- Matea Gold (Follow me on Twitter.)

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