Disney Channel renews 'Jonas,' signs new executive producers for second season
Disney Channel has ordered a second season of the Jonas Brothers comedy "Jonas."
The show, a "Monkees"-style comedy centered on real-life brothers Kevin, Joe and Nick Jonas, averages a respectable (but not "Hannah Montana" or "Wizards of Waverly Place" big) 3.4 million viewers on Sundays, topping the demographics of kids ages 6 to 11 and tweens 9 to 14 in its 8:30 p.m. timeslot.
"Jonas" was originally meant to create a Saturday-night destination for Disney Channel, premiering to 4 million viewers in May, but ratings tumbled in its second week and the show was quickly moved to Sundays, where it has become a modest hit for the network.
Still, the Jonas Brothers mean big business for Disney: The group is in the middle of a world tour, which they are recording into a short-form reality series set to premiere on Disney next year; they'll star in the network's sequel to the TV movie "Camp Rock," "Camp Rock 2: The Final Jam," due out next summer; and they're signed to Disney's Hollywood Records (the band's most recent album, "Lines, Vines and Trying Times," debuted at the top of the charts.)
Disney Channels Worldwide President of Entertainment Gary Marsh said, "We couldn't ask for a more collaborative or creative partnership than we have with the Jonas Brothers – and the success of our first season of 'Jonas' speaks for itself.... We can deliver something to our viewers that no one else can – exclusive, behind-the-scenes access to the real-life adventures of one of the superstar bands of our time."
Production on new episodes will begin in February for a debut mid-2010. The network has signed Lester Lewis ("The Office" and "The Larry Sanders Show") and Paul Hoen ("The Cheetah Girls One World") to executive produce the series.
— Denise Martin
Photo: Joe, Kevin and Nick Jonas in "Jonas." Credit: Disney Channel