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Ratings quick hit: 'Melrose Place' debuts in the shallow end

September 9, 2009 |  9:46 am

MP100b_350rDid the "Melrose Place" reboot come up short?

The CW's high-profile launch drew 2.3 million viewers in its Tuesday at 9 premiere -- a somewhat underwhelming delivery considering the network's robust promotional campaign, and well below the debut of last year's "90210" redo, which drew a big 4.67 million.

Now revolving around a new batch of tenants and the murder-mystery of original resident Sydney Andrews (Laura Leighton), "Melrose" posted an average 1.3 rating among adults 18-49.

The CW's take? The network says "Melrose" ranked second in the hour among its target women 18-34 demo, behind only CBS' "Big Brother." The premiere also outdrew last year's time-period launch "Privileged," which has since been canceled.

There was slightly better news for its lead-in, "90210," which drew 2.6 million viewers (1.3 rating in 18-49) to its Season 2 premiere at 8. The episode pulled in the series' biggest audience since January. 

-- Denise Martin

Photo credit: The CW

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