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Leno's audience takes expected dip but he still wins time period with ease

The problem with a huge opening number is that it makes the drop on Night Two all the more dramatic.

Jay Leno's audience fell by almost 40% in his second night on the air, from 18.4 million to 11.1 million viewers, according to Nielsen Media Research.

A dip in Leno's numbers was to be expected and he still won the hour easily in the key adults 18-49 and 25-54 demographic. His competition was a little tougher Tuesday night as well, since CBS had an original episode of "Big Brother" on opposite him in the 10-11 p.m. hour. ABC also had a Barbara Walters Special about Patrick Swayze on.

As has been said, it is far too early to read too much into Leno's numbers, pro or con. He is still outperforming what NBC had been doing in that hour last season. It will take at least a few months to see how Leno is holding up against stiff competition. Viewers will likely check out new and returning dramas in that hour in the weeks ahead but if those shows don't work, then viewers may return to Leno.

-- Joe Flint

Comments () | Archives (1)

Jay's still having huge ratings! he proved what he needed to by destroying any mark set by any late night talk show. it just shows no matter how much everyone rips his show for the last 10 years the majority of viewers like jay more then letterman, connan or whoever, thats why when jay was the host of the tonite show it was #1 for all those years and after he left it was no longer #1 after about 1 week. that is why 18.5 million tuned in for his show and all the people who were hyped by the promos are gone but still are going to tune in ounce and awhile but the loyal leno fans still gave it 11.5 million on night two! there is a reason leno outperforms the rest, its because he is better at what he does then the rest! hes funnier, his jokes are better, and hes a lot more family friendly. im sure just for the 2 nights the show is already a huge success for nbc no matter what happens from here on out. jay proved what he wanted to prove


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