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UPDATED: As boycott continues, Glenn Beck's audience swells

An advertising boycott against Fox News host Glenn Beck has succeeded in keeping most major sponsors from running commercials on his show even as the controversial commentator's viewership has grown.

Beck attracted 2.81 million viewers Monday, his third-largest audience since his show launched on Fox News in January, according to Nielsen Media Research data provided by the network. On Tuesday, nearly 2.7 million viewers tuned in, his fifth-largest viewership to date. And the conservative host got a plug from former vice presidential nominee Sarah Palin, who urged people to watch his program in a post on her Facebook page.

“FOX News' Glenn Beck is doing an extraordinary job this week walking America behind the scenes of 1600 Pennsylvania Avenue and outlining who is actually running the White House,” she wrote Wednesday to her 800,000-plus supporters.

Color of Change, an African American political advocacy group, organized the boycott last month to protest Beck’s comment that he believes President Obama is a racist. The group succeeded in securing commitments from at least 36 companies that have pledged not to advertise on his show, including Wal-Mart and Sprint. Some, such as AT&T and Procter & Gamble, were not Beck advertisers to begin with, but their ads had mistakenly appeared on the program. Representatives from those companies reiterated their request not to have spots during his show. Later today, Color of Change plans to announce six more companies that also are declining to be Beck advertisers.

As a result, few major businesses remain as sponsors of Beck’s eponymous 2 p.m. PDT program. On Wednesday, the only big companies with a presence during his show were Bank of America and the Wall Street Journal, whose parent company News Corp. also owns Fox News. The rest of the commercials included spots for gold seller Rosland Capital; Ashley Furniture Home Store; Empire Carpet; Liberty Medical, a diabetes medical supplier; Johnson Law Group, an asbestos litigation firm; “Shadow Government,” a new book critical of Obama published by the National Republican Trust; and the anti-tax group TeaPartyExpress.org.

Fox News insists that the boycott has not affected its revenue, because advertisers have just moved their commercials to different time periods. And for his part, Beck appears invigorated by the challenge. “Even if the powers to be right now succeed in making me poor, drum me out … I will only be stronger for it,” he said on the air Wednesday. “And I will use American ingenuity and my ingenuity to pull myself up, and I will find another way to get this message out, on a platform that will be a thousand times more powerful. Because of my faith, I know how this story ends. The truth will set you free.”

Since returning from a weeklong vacation Monday, Beck has not explicitly addressed the boycott. Instead, he has launched a weeklong series called “Reasonable Questions for an Unreasonable Time,” in which he has argued vehemently that the Obama administration is being infiltrated by radicals seeking to undermine the U.S. Constitution.

“I have demonstrated that these radicals are not only instrumental in shaping legislation that is being jammed through at light speed, they are also by invitation personally advising the president of the United States,” he said Wednesday, calling them “radical wolves that are about to devour our republic.”

One of his most frequent targets is Van Jones, special advisor for Green Jobs, Enterprise and Innovation at the White House Council on Environmental Quality.  In 2005, Jones co-founded Color of Change with James Rucker, the group’s executive director. Beck supporters have charged that Color of Change launched the boycott of Beck's show in retaliation for the host's criticism of Jones.

Rucker said Jones has not been associated with the group for more than a year and had nothing to do with the boycott. "I didn’t even know Van had been a subject of Glenn Beck’s sustained attacks until after we had launched the campaign," he said. "I can say absolutely there was no involvement by Van or the White House. Beck has made these claims that are not fact-based and he needs to change the subject, and that’s what this is all about."

Beck began railing against Jones earlier this summer, dubbing him one of 32 “czars” with unchecked power in the Obama administration. He has repeatedly called him a communist, citing a 2005 profile of Jones in the East Bay Express that described Jones’ shift from a radical-activist past to more mainstream politics. On Wednesday, he made reference to the fact that Jones named his son after African guerrilla leader Amilcar Cabral.

“Should you have a communist, self-avowed revolutionary who named his 4-year-old son after a Marxist guerrilla leader, should that person be advising the president of the United States?” he asked.

Jones did not immediately respond to a request for comment made through the White House. Earlier in the week, White House spokeswoman Christine Glunz said in a statement that Jones has been lauded as an environmental hero and that his entire focus at the Council on Environmental Quality is on “building clean-energy incentives which create 21st century jobs.”

[Updated at 1:33 p.m.: According to Color of Change, 10 more companies that have recently had ads air during Beck's program have pledged not to run any further advertising on his show. The latest businesses to distance themselves from the Fox News host include Applebee's, Bank of America, Bell & Howell, DirecTV, General Mills, Kraft, Regions Financial Corp., SAM (Store and Move), Travelers Insurance and Vonage.

Bank of America, which had a spot on Beck's program Wednesday, pointed the group to a statement it gave Media Matters for America stating that its advertising had been placed on the program in error. Travelers Insurance, Bell & Howell, General Mills and DirectTV also told Color of Change that they had already placed Beck's program on their "do not air" lists and any commercials that appeared during his show were in error. Applebee's told the group that it was now dropping Beck's program, and Kraft said it had decided to stop advertising "on the more politically extreme programs on all networks."]

[Updated at 2:15 p.m .: According to a Fox News spokeswoman, the network has not run Bank of America ads during Beck's show, so any spot for the bank that aired during his program would have been a local cable purchase. In addition, the network said that Bell & Howell and SAM (Store and Move) were never Fox News advertisers.]

[Updated at 3 p.m.: SAM (Store and Move) is indeed a Fox News advertiser, a network spokeswoman clarifies. The company buys ads under the name Unigroup.]

[Updated at 4:43 p.m.: Beck posted his second-highest viewership ever Wednesday, attracting more than 3 million viewers for the hour.]

[Updated at 8:07 a.m., Aug. 28: Ashley Furniture HomeStore pulled its advertising from "Glenn Beck" as of Thursday, said Kendra Maggert, a spokeswoman for the company.]

-- Matea Gold

RELATED:

Glenn Beck goes after Color of Change co-founder Van Jones

 
Comments () | Archives (455)

Color of Changed Diapers is a joke. Wow, they were able to use Jesse Jackson extortion methods to intimidate a bunch of gutless corporations.

The "race card" is an invention of racists angry at being rightfully held accountable for their actions. The implication is that a disagreement between the privileged and the non-priviliged is a "game" and that a power play for the non-privileged to use is to "trump" with race - by getting the attention of the media, elected officials and advertisers.

Let me tell you something as a middle-aged African American. Racism is NO GAME. Those who are accustomed to having their way by a system that's institutionalized their privilege are finding that more and more people are willing to say "No more", and that includes many fair-minded whites.

The term "race card" is always uttered with a sneer, a twisted upper lip, and not a little bit of bitterness. "See," the put-upon would claim, "all that guy has to do is bring up race and things just magically go his way! That's not fair!" Of course, these same whiners are more than happy to forget the brutal oppression African Americans (and other minorities) have face and still face in the U.S. on a daily basis. (See the Henry Louis Gates flap for a very recent example of this.)

No, it isn't fair. It isn't fair being an African American and having to be twice as good as one's white counterparts in the workplace, having to hold one's anger in check continuously, and having to spend more time and energy fighting - economically and politically - for things that most whites take for granted.

I'd love to see the phrase "race card" retired permanently. But as long as there are self-centered, privileged folks like some on this board who think that racial superiority is a game, I'm sure it will be around as long as the United States exists.


So the boycott is being led by a group that is selling and profiting from a t-shirt that says "Kanye was right", a reference to his statements on NBC after Katrina stating the Bush Administration was slow to respond because most of the victims were black, and that they authorized the National Guard to shoot blacks.

In other words they are saying Bush is a racist, which is exactly what they are condemning Beck for.

The far-left vs. the far-right. They deserve each other.

Color of Changed Diapers is a communist front group financed by George Soros. Nobody supports Obama anymore except complete dupes and freeloaders. Obama has been exposed as a total fraud. The Kennedys are giving him daily pep talks in Marxist Vineyard with paid consultants to help him overcome the whistling ssssssssssss's that are driving everyone nuts when he reads the teleprompter.

Its ashame so many American's are blind and mislead. Most people don't believe in God/Jesus Christ. If you read in Revelations and Daniel, you will know that what Glen is saying is true.

The bible also state's "We like sheep are lead a stray" If you think FoxNews is telling lies and you are against it and Glen Beck your against the truth. The truth hurts! That is why most people that do go to church don't like the truth.

Also, the Lord states "the road to Hell is broad and wide and the one to Heaven is narrow", research it if you don't believe me, do you really know what that means?

You better open your eyes and let the Lord, FoxNews and Glen Beck open your eyes before your going to regret it one day.

Very much appreciate a list of companies not to do business with in the future. We've bought Tide for 35 years, and that's stopping this week.

It is so funny to see how angry the liberals get knowing that Glenn's program is getting even more viewers now that the sponsors are boycotting. Guess what the millions of viewers can do by boycotting those companies-that's right we can hurt them by refusing to shop in their stores or buy their products. I for one have quit watching NBC because they wouldn't know the truth if it came up and bit them in the nose. I am also boycotting GE-they are a special interest and are supporting Obama because they stand to make huge amounts of money on cap and trade besides the billions they are receiving from us the tax payers. I am more than willing to boycott Walmart and any other company. It is funny how when the liberals try to get you to boycott a business because they don't share the same point of view, that business always seems to do better-take Whole Foods for example-to all you liberals if you want to live in a communist country-move to one-we proud Americans believe in our constitution and we will always stand up and defend this country and the values it stands for.

A quarter of this country is brain-dead, he is their hero. This is the same 25% who thought bush did a great job, listen to Rush so he can tell them what to think, and show up at the tea-parties and act like idiots at the town-hall meetings.

I'm not a fan of Beck, however, I'm less a fan of arrogant liberal PC fascism and as a result I'll try to find a way to support Beck. This has to stop. Companies caving simply because a black group demands it. Beck has a right to his opinion and he should not be punished for it. Again, I don't agree with most of what Beck spouts....however, I am beyond tired of reverse racism.

I watched the YouTube, My question is why is the LA Times reporting about an ineffective Boycott? And not ON THE THINGS WRITTEN ON BECK'S CHALK BOARD???

Are the reporters so underpaid they can't afford to use Google?

Personal attacks on Beck and his listeners have no value and represent 99% of the comments here. I would never boycott anyone who disagreed with me...ever. If you want to neutralize Beck and Fox News... prove him wrong!

Beck goes on for Seven Minutes giving specific details about the people that are controlling the Government and all you hear in response is "Beck is a Stupid Head" or some other ad hominem attack.

I'm always puzzled by Glen's negative remarks on the President, I dont see him take any actions, instead he's just blowing hot air! He reminds me of Chicken Little or the Boy who cried Wolf, grow up Glen Beck and take action!
Glen Beck needs to support our President, instead he's taking advantage of putting fear in those who are listening to him. Sometimes, when I need a good laugh, I will listen to him for a few minutes, luv his facial expressions, always looks scared.

It is obvious those who make wild charges about Beck have not watched him, just like the people that smear Limbaugh.

Beck uses video clips that show the White House czar radicals espousing their far left beliefs and agendas. He charts out relationships between radical organizations, radical leftists and corrupt cronies moving into government as cazrs unvetted by Congress and accountable only to Dear Leader.
Notice all the charges are name calling and generic, and nothing alleging errors of fact.

Use your common sense. We have a far left ideologue as President who, if he thought he could, would pull a Hugo Chavez style power grab in a heartbeat.

No body in the White House is disputing his facts, and they take a swipe at him every chance they get. I say, like him personally or not, the man is definitely on the trail of something very shady. They're scared because he is RIGHT and there is nothing they do to prove he isn't.

HOLD FAST TO THE TRUTH and SPEAK WITHOUT FEAR Glenn, America is listening.

Way to Go BECK!!!!! Our Country is in trouble. When Are you people going to wake up? We can NOT go on spending money like we are. We are the Greatest County on the Planet and we are going down the DRAIN. We are giving the country away. What happen when there is no left to work for but the goverment?

BECK JUST WANTS SOME ANSWERS!!! WHERE IS THE TRANSPARENT WHITE HOUSE WE WERE PROMISED!!! DON'T JUDGE WHAT HE SAYS.... MANY FOLKS LISTEN TO WHAT HE SAYS AND CAN SEE THAT SOMETHING STINKS IN WASHINGTON. DO ALL OF YOU FEE THAT THESE CZARS ARE CONSTITUTIONAL OR GOOD FOR A DEMOCRACY? WHY ARE THEY NEEDED? THAT IS ALL WE WANT TO KNOW...BEFORE IT IS TOO LATE AND TEHY ARE UNABLE TO BE REMOVED.

Come on guys, if beck was just reporting news or real questions he wouldn't be so agitated. He squirms and over emphasizes false points or out of context material. If I say "I don't like people who hate monger" but like in beck’s playbook you say I said "I don't like people" yeah I said that but you left out "who hate monger." Pretty easy to manipulate things isn't it. (Hint: that’s a rhetorical question "SoSueMe")

This cracks me up. Comments coming from the LA times, the land of illegals and one of California's great welfare bastions telling us hard working Americans we're idiots. I feel sorry for the left. They just don't get it. They have been told for so long they are entitled they actually believe it. They also think free is free, and the government can run programs and is the answer to all their problems. It's embarrassing. The left has been in denial for so long, their arguments are baseless, their reasoning inferior, their character lacking, and their excuses for their failed utopia neverending. All 4 statements on the video image are correct. The left blindly follows, questions nothing, and bows to their big government. No thanks.

I can't believe that some people still don't realize that Beck is telling the truth. Okay, granted he cracks too many jokes! but hey... the truth is the truth. This man (Obama) is being given savior status when in reality he is not. There is something really shady about his whole cabinet.....

Thank God Glenn Beck has the testes to stand up and speak for the real people of this country, the taxpaying hardworking citizens who are forced to support the morons who feed at the public tit. It may hurt to hear the truth, but our society is overloaded with bozo's who think everything they want should be "free". It is time the Obama supporters face reality. We are tired of carrying parasites who do nothing more than berate us for not doing even more for them. Be scared fleas, because all over America, people who believe in the Constitution are getting organized, and are working at restoring this country to the ideals established by the first patriots. Join the real America, get a real job, get out of our way, and tell your politicians it time to embrace liberty. Who is John Galt?

BTW LA Times, do your editors review for major errors on critical issues?

8-23-09. 'Where Bush missed, Obama has a Shot' by Doyle McManus: 'The same poll found that 55% believed that Obama's proposals were likely to provide health insurance to illegal immigrants (they won't).'

WRONG!! The courts have held that unless illegals are specifically excluded in the legislation, they cannot legally be barred. An amendment to the House bill barring illegals was defeated on a party line vote. No enforcement language, no denial of benefits.

Now either Mr. McManus is either uninformed or disingenuous (a liar). In either case, the readers should have the opportunity to challenge this hugely misleading statement.

So why doesn't the LA Times provide readers the mechanism to comment on every article or opinion piece like the Daily News, Pasadena Star, SF Chron, SacBee, SJ Mercury News and most national and international news outlets? And these organizations do not have 'moderating' by the author as does the Times.

 
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