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UPDATED: As boycott continues, Glenn Beck's audience swells

An advertising boycott against Fox News host Glenn Beck has succeeded in keeping most major sponsors from running commercials on his show even as the controversial commentator's viewership has grown.

Beck attracted 2.81 million viewers Monday, his third-largest audience since his show launched on Fox News in January, according to Nielsen Media Research data provided by the network. On Tuesday, nearly 2.7 million viewers tuned in, his fifth-largest viewership to date. And the conservative host got a plug from former vice presidential nominee Sarah Palin, who urged people to watch his program in a post on her Facebook page.

“FOX News' Glenn Beck is doing an extraordinary job this week walking America behind the scenes of 1600 Pennsylvania Avenue and outlining who is actually running the White House,” she wrote Wednesday to her 800,000-plus supporters.

Color of Change, an African American political advocacy group, organized the boycott last month to protest Beck’s comment that he believes President Obama is a racist. The group succeeded in securing commitments from at least 36 companies that have pledged not to advertise on his show, including Wal-Mart and Sprint. Some, such as AT&T and Procter & Gamble, were not Beck advertisers to begin with, but their ads had mistakenly appeared on the program. Representatives from those companies reiterated their request not to have spots during his show. Later today, Color of Change plans to announce six more companies that also are declining to be Beck advertisers.

As a result, few major businesses remain as sponsors of Beck’s eponymous 2 p.m. PDT program. On Wednesday, the only big companies with a presence during his show were Bank of America and the Wall Street Journal, whose parent company News Corp. also owns Fox News. The rest of the commercials included spots for gold seller Rosland Capital; Ashley Furniture Home Store; Empire Carpet; Liberty Medical, a diabetes medical supplier; Johnson Law Group, an asbestos litigation firm; “Shadow Government,” a new book critical of Obama published by the National Republican Trust; and the anti-tax group TeaPartyExpress.org.

Fox News insists that the boycott has not affected its revenue, because advertisers have just moved their commercials to different time periods. And for his part, Beck appears invigorated by the challenge. “Even if the powers to be right now succeed in making me poor, drum me out … I will only be stronger for it,” he said on the air Wednesday. “And I will use American ingenuity and my ingenuity to pull myself up, and I will find another way to get this message out, on a platform that will be a thousand times more powerful. Because of my faith, I know how this story ends. The truth will set you free.”

Since returning from a weeklong vacation Monday, Beck has not explicitly addressed the boycott. Instead, he has launched a weeklong series called “Reasonable Questions for an Unreasonable Time,” in which he has argued vehemently that the Obama administration is being infiltrated by radicals seeking to undermine the U.S. Constitution.

“I have demonstrated that these radicals are not only instrumental in shaping legislation that is being jammed through at light speed, they are also by invitation personally advising the president of the United States,” he said Wednesday, calling them “radical wolves that are about to devour our republic.”

One of his most frequent targets is Van Jones, special advisor for Green Jobs, Enterprise and Innovation at the White House Council on Environmental Quality.  In 2005, Jones co-founded Color of Change with James Rucker, the group’s executive director. Beck supporters have charged that Color of Change launched the boycott of Beck's show in retaliation for the host's criticism of Jones.

Rucker said Jones has not been associated with the group for more than a year and had nothing to do with the boycott. "I didn’t even know Van had been a subject of Glenn Beck’s sustained attacks until after we had launched the campaign," he said. "I can say absolutely there was no involvement by Van or the White House. Beck has made these claims that are not fact-based and he needs to change the subject, and that’s what this is all about."

Beck began railing against Jones earlier this summer, dubbing him one of 32 “czars” with unchecked power in the Obama administration. He has repeatedly called him a communist, citing a 2005 profile of Jones in the East Bay Express that described Jones’ shift from a radical-activist past to more mainstream politics. On Wednesday, he made reference to the fact that Jones named his son after African guerrilla leader Amilcar Cabral.

“Should you have a communist, self-avowed revolutionary who named his 4-year-old son after a Marxist guerrilla leader, should that person be advising the president of the United States?” he asked.

Jones did not immediately respond to a request for comment made through the White House. Earlier in the week, White House spokeswoman Christine Glunz said in a statement that Jones has been lauded as an environmental hero and that his entire focus at the Council on Environmental Quality is on “building clean-energy incentives which create 21st century jobs.”

[Updated at 1:33 p.m.: According to Color of Change, 10 more companies that have recently had ads air during Beck's program have pledged not to run any further advertising on his show. The latest businesses to distance themselves from the Fox News host include Applebee's, Bank of America, Bell & Howell, DirecTV, General Mills, Kraft, Regions Financial Corp., SAM (Store and Move), Travelers Insurance and Vonage.

Bank of America, which had a spot on Beck's program Wednesday, pointed the group to a statement it gave Media Matters for America stating that its advertising had been placed on the program in error. Travelers Insurance, Bell & Howell, General Mills and DirectTV also told Color of Change that they had already placed Beck's program on their "do not air" lists and any commercials that appeared during his show were in error. Applebee's told the group that it was now dropping Beck's program, and Kraft said it had decided to stop advertising "on the more politically extreme programs on all networks."]

[Updated at 2:15 p.m .: According to a Fox News spokeswoman, the network has not run Bank of America ads during Beck's show, so any spot for the bank that aired during his program would have been a local cable purchase. In addition, the network said that Bell & Howell and SAM (Store and Move) were never Fox News advertisers.]

[Updated at 3 p.m.: SAM (Store and Move) is indeed a Fox News advertiser, a network spokeswoman clarifies. The company buys ads under the name Unigroup.]

[Updated at 4:43 p.m.: Beck posted his second-highest viewership ever Wednesday, attracting more than 3 million viewers for the hour.]

[Updated at 8:07 a.m., Aug. 28: Ashley Furniture HomeStore pulled its advertising from "Glenn Beck" as of Thursday, said Kendra Maggert, a spokeswoman for the company.]

-- Matea Gold

RELATED:

Glenn Beck goes after Color of Change co-founder Van Jones

 
Comments () | Archives (455)

I think we all need to get used to the fact that just because something is on TV it isn't necessarily true and/or important. Even if it calls itself news.

For those Beck claiming that "Glenn Back hasn't been proven wrong." The Pentagon has. After Beck claiming that there is no Global Warming fore years, the Pentagon announced that it considers Global Warming a threat to National Security (in national media, including this paper) . So yes, on this important topic GLENN BECK HAS BEEN PROVEN WRONG!!

OK --- you can all go back to Fox News now! We'll talk next time this gasbag puts his foot in his mouth.

Who'd a thunk it?!

The one guy who's actually doing fresh reporting and research on the heretofore scantily investigated Obama administration is getting a ratings boost!!

Mystery solved!

Notice how the left only smears Beck but not the facts he presents?

Hmmmm.....

Where is a dispute of any of the FACTS Beck has presented I ask the writer and all the people who posted anti-Beck comments here? Van Jones is a communist in HIS OWN WORDS.

Please tell me, "journalist", where is Beck wrong? Anyone who cares about the country should tune him in.

His best-selling books should help fund the program for a while, so NO worries!

If, the organization, Color of Change, were not drawing attention to a particular race, would it not be called "Colorless change" or perhaps another name without the obvious divisiveness of using the word "color"? Everything nowadays seems to be about color. We have the first "black' president. He calls himself that, the media calls him that, yet we the people are not supposed to see color. How is that possible to not see color when it is constantly being thrust in your face? Are we supposed to be proud of his color and that he is the first "black president,” or be proud of his accomplishments instead? It seems to me that we are now more divided by virtue of those that constantly point to their own or to others colors than we have ever been. It is no different to be trapped by the color your skin, than to be trapped by your views, anger and perceptions. Van Jones founded this particular organization; our president relies on his counsel. He (Van Jones) is therefore helping to mold our nation. Is he (Van Jones) worthy of this post for which he, with his shady past does not meet our (we the peoples) goal for our country? He should have been vetted by the Congress and the Senate, even if it was not required. Had that been done our president would have ensured that he is not playing favorites. Appointments to our nation’s highest posts should be "unbiased" and properly vetted by Congress and the Senate. If those that President Obama had appointed were so, and had nothing to worry about, none of these conversations, blogs, or problems would be taking place right now. This seems to be reminiscent of the Gates’ situation. Are we to think that unless we know Mr. Obama personally we are not going to be treated fairly? I’m starting to think so. Perhaps a President's Manual for Dummies is in order, being that this president is working for us without any prior executive office experience and he seems to have some hidden agendas and resentments. Shame on those that voted for him. You should have done your research. Mr. Obama while he is very cute, has a wonderful smile, and can probably talk anyone out of a Nation (case in point) makes bad choices. We still have the opportunity to make colorless changes. Let's vote all those that don't meet with our criteria out of office regardless of their color.

Chris:

If hating right-wing-nut morones like you and Beck is anti-american as you stupidly state, then get the hell out of this country--you don't belong here!

By the way, you're a worn-out cliche.

Glenn Beck's increase in audience is likely due to the same tendency that humans display for the morbid attraction of a street brawl. I use to watch Beck. Intellectually I believe him to be on par with Sarah Palin. Enough said.

If you have read Obama's books and the book The Obamanation you would know that Obama hated his white relatives. Obama is such a loser. I can't wait for our military to decend upon the White House (Black House) steps and take Obama away for treason. Get you head out of the sand.

zack -

**by their own words** they are communists.

beck is just reporting what should have been reported by the entire media. if the fact that they are communists does not bother you then that is up to you...

But **know** that many czars are self-avowed communists.

Glen Beck his a hater and racist, he puts these skits on him looking like a german hitlter youth, dancing all over the stage. He makes remarks about the President being a racist, which Fox News states is his personl view. He had a panel a week ago with three guests he was trying to prove his point that there are communist and marxist in the Obama aministration, and they did not agree with him just staring at him like he is crazy. He is a hate monger and trying to incite the far right to unite and create havoc for our government. I know we can't all agree with everything that is going on, but when they use hate this country could have a violent revolution. If we don't like the President's policies he will be a one term president and we will elect someone else, like we do in a democracy. Fox News channel is Anti- Obama on everything they say or do, they are NOT fair and balanced. When the President says or does something you can be sure they will always critize him. I call them the Anti-Obama channel,Ruphert Murdoch a Australian has it in for our Democratic government. Glen Beck belongs on the Comedy Channel, because his show is more of a joke then realistic, he thinks he is proving his point by what he is saying and his personal opinions. I am a proud American, and if this administration does not do well for all our people he will be another one term president.

Thank God for Glenn Beck keeping track of the scam artists in the White House. Glenn Beck was a great acquisition for Fox and the beacon of truth needs to shine brightly, revealing the schemes of this administration.

If there is any way to thwart the growth of socialism, we need to do it to prevent our children from suffering from this evil administration.
When will this country learn that liberal socialists should not be in power to ruin America? We'll just have to fix it again after the 2012 election.

The White house and their liberal supporters have been exposed for the socialists that they are, and the more obama talks, the more Americans realize what he really stands for. Obama's numbers continue to drop as people realize that his rhetoric is the same old tax and spend oral regurgitation.
They'll have to fumigate the White House after obama leaves in 2012, to rid the place of the stench of socialism.

Truth is the enemy of the liberals, and Glenn Beck needs to hold the liberal democrat's feet to the fire until they squeal like the oinkers they are.

The White House doesn't dispute Glenn's detailed information because it is TRUE...I am sure that one of the almost 40 czars or Mr. Gibbs, would find a way to discredit Beck if it were possible. So many people are content to get only one side (from the left) or non-detailed versions of what is happening in our govt. because that is what is served up daily in the main-stream media...Beck is passionate and bold, and I believe him to be sincere in his concerns over what is taking place in this power-hungry govt. If you listen to him you realize that he is not partisan, nor does he blame only one party for America losing her constitutional freedoms. How many of you people who post your disdain for Beck - and for the millions of us "morons" who still value hearing the details behind the glossy pictures presented so eloquently and controlled so crushingly by our govt. actually have ever watched the program for a period of time? This boycott by advertisers of the Glenn Beck program - at the prodding of Color of Change (do your research and find out the history of this group) - and also check in to Van Jones,a co-founder of that group who recently "removed" himself from it, now our green czar, - this is an example of what is going on in this country to control and prohibit all speech that is contrary to the far-left view.....exactly the type of action that Glenn Beck talks about on his show! Watch the program. You may actually learn something that hasn't been "all prettied up" by an eloquent speech writer or carefully edited to give you just what you "need to know."

What's so interesting about Glen Beck? Has he anything important to say or is it that he is a money mongering provocateur as are all talk show hosts because that's how they rouse an audience. Some people don't fall for the fake statements and choose to stay relaxed and calm and watch informative programing. Thank You.

Beck’s AA sponsor decides to drop him too.. http://unreasonablysafe.wordpress.com/2009/08/27/becklosessponsor/
You can now add Darenn Tipple’s name to the growing list of sponsors who have dropped the doltish FoxNews show host. Tipple had been Beck’s AA (Alcoholics’ Anonymous) sponsor for the past two years; a feat many thought was impossible considering that…

Scared to post my comments I see? (1:12pm)

Not surprising from a moderator working at a dying newspaper like the times.

Keep posting mostly lefty comments that are saying the same thing over and over that support the papers point of view.

Your bias is as bad as the people who write here.

Clearly you felt threatened by the correlations I made and they were too complex for your liberal audience to comprehend.

No surprise.

I'm am happy to see that there are a good number of responsible corporations who have made it clear that they want to distance themselves from this hate filled product.

What a loser Beck is. He is mentally ill! He is the person we Americans need to fear. Beck, get some psychological treatment.

You don't think sponsors see the numbers, ratings and MONEY to be made think again.

The liberal nazis are death-spiraling into the ground. Beck merely stated the truth: Obama is a racist. Not as big as his wife, but a racist nonetheless. Please print the boycotting advertisers so that Real Americans can boycott these un-American companies. Beck is huge - he's a Real American, not one of these anti-American lib-nazis who voted for SkinnyHitler. Thank you lib-nazis for helping Beck grow his audience to new records. As every Real American knows, if the lib-nazis hate it, it has to be good for America. Liberal fascist Democrats are the biggest racists on the planet, and the dumbest. It's time to "let" the lib-nazi Democrats peacefully leave the country and emigrate to Cuba, Venezuela, Red China, or Bolivia.

 
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