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UPDATED: As boycott continues, Glenn Beck's audience swells

An advertising boycott against Fox News host Glenn Beck has succeeded in keeping most major sponsors from running commercials on his show even as the controversial commentator's viewership has grown.

Beck attracted 2.81 million viewers Monday, his third-largest audience since his show launched on Fox News in January, according to Nielsen Media Research data provided by the network. On Tuesday, nearly 2.7 million viewers tuned in, his fifth-largest viewership to date. And the conservative host got a plug from former vice presidential nominee Sarah Palin, who urged people to watch his program in a post on her Facebook page.

“FOX News' Glenn Beck is doing an extraordinary job this week walking America behind the scenes of 1600 Pennsylvania Avenue and outlining who is actually running the White House,” she wrote Wednesday to her 800,000-plus supporters.

Color of Change, an African American political advocacy group, organized the boycott last month to protest Beck’s comment that he believes President Obama is a racist. The group succeeded in securing commitments from at least 36 companies that have pledged not to advertise on his show, including Wal-Mart and Sprint. Some, such as AT&T and Procter & Gamble, were not Beck advertisers to begin with, but their ads had mistakenly appeared on the program. Representatives from those companies reiterated their request not to have spots during his show. Later today, Color of Change plans to announce six more companies that also are declining to be Beck advertisers.

As a result, few major businesses remain as sponsors of Beck’s eponymous 2 p.m. PDT program. On Wednesday, the only big companies with a presence during his show were Bank of America and the Wall Street Journal, whose parent company News Corp. also owns Fox News. The rest of the commercials included spots for gold seller Rosland Capital; Ashley Furniture Home Store; Empire Carpet; Liberty Medical, a diabetes medical supplier; Johnson Law Group, an asbestos litigation firm; “Shadow Government,” a new book critical of Obama published by the National Republican Trust; and the anti-tax group TeaPartyExpress.org.

Fox News insists that the boycott has not affected its revenue, because advertisers have just moved their commercials to different time periods. And for his part, Beck appears invigorated by the challenge. “Even if the powers to be right now succeed in making me poor, drum me out … I will only be stronger for it,” he said on the air Wednesday. “And I will use American ingenuity and my ingenuity to pull myself up, and I will find another way to get this message out, on a platform that will be a thousand times more powerful. Because of my faith, I know how this story ends. The truth will set you free.”

Since returning from a weeklong vacation Monday, Beck has not explicitly addressed the boycott. Instead, he has launched a weeklong series called “Reasonable Questions for an Unreasonable Time,” in which he has argued vehemently that the Obama administration is being infiltrated by radicals seeking to undermine the U.S. Constitution.

“I have demonstrated that these radicals are not only instrumental in shaping legislation that is being jammed through at light speed, they are also by invitation personally advising the president of the United States,” he said Wednesday, calling them “radical wolves that are about to devour our republic.”

One of his most frequent targets is Van Jones, special advisor for Green Jobs, Enterprise and Innovation at the White House Council on Environmental Quality.  In 2005, Jones co-founded Color of Change with James Rucker, the group’s executive director. Beck supporters have charged that Color of Change launched the boycott of Beck's show in retaliation for the host's criticism of Jones.

Rucker said Jones has not been associated with the group for more than a year and had nothing to do with the boycott. "I didn’t even know Van had been a subject of Glenn Beck’s sustained attacks until after we had launched the campaign," he said. "I can say absolutely there was no involvement by Van or the White House. Beck has made these claims that are not fact-based and he needs to change the subject, and that’s what this is all about."

Beck began railing against Jones earlier this summer, dubbing him one of 32 “czars” with unchecked power in the Obama administration. He has repeatedly called him a communist, citing a 2005 profile of Jones in the East Bay Express that described Jones’ shift from a radical-activist past to more mainstream politics. On Wednesday, he made reference to the fact that Jones named his son after African guerrilla leader Amilcar Cabral.

“Should you have a communist, self-avowed revolutionary who named his 4-year-old son after a Marxist guerrilla leader, should that person be advising the president of the United States?” he asked.

Jones did not immediately respond to a request for comment made through the White House. Earlier in the week, White House spokeswoman Christine Glunz said in a statement that Jones has been lauded as an environmental hero and that his entire focus at the Council on Environmental Quality is on “building clean-energy incentives which create 21st century jobs.”

[Updated at 1:33 p.m.: According to Color of Change, 10 more companies that have recently had ads air during Beck's program have pledged not to run any further advertising on his show. The latest businesses to distance themselves from the Fox News host include Applebee's, Bank of America, Bell & Howell, DirecTV, General Mills, Kraft, Regions Financial Corp., SAM (Store and Move), Travelers Insurance and Vonage.

Bank of America, which had a spot on Beck's program Wednesday, pointed the group to a statement it gave Media Matters for America stating that its advertising had been placed on the program in error. Travelers Insurance, Bell & Howell, General Mills and DirectTV also told Color of Change that they had already placed Beck's program on their "do not air" lists and any commercials that appeared during his show were in error. Applebee's told the group that it was now dropping Beck's program, and Kraft said it had decided to stop advertising "on the more politically extreme programs on all networks."]

[Updated at 2:15 p.m .: According to a Fox News spokeswoman, the network has not run Bank of America ads during Beck's show, so any spot for the bank that aired during his program would have been a local cable purchase. In addition, the network said that Bell & Howell and SAM (Store and Move) were never Fox News advertisers.]

[Updated at 3 p.m.: SAM (Store and Move) is indeed a Fox News advertiser, a network spokeswoman clarifies. The company buys ads under the name Unigroup.]

[Updated at 4:43 p.m.: Beck posted his second-highest viewership ever Wednesday, attracting more than 3 million viewers for the hour.]

[Updated at 8:07 a.m., Aug. 28: Ashley Furniture HomeStore pulled its advertising from "Glenn Beck" as of Thursday, said Kendra Maggert, a spokeswoman for the company.]

-- Matea Gold

RELATED:

Glenn Beck goes after Color of Change co-founder Van Jones

 
Comments () | Archives (455)

Anyone who pays attention to Beck the drunk is an idiot just like he is. Beck is just a entertainer.

The reason why I wanted to watch the Glenn Beck show is not because I like him or likes his show. I just wanted to know a true hater looks like and talks like. Most people look at his show because they need to know who the enemy is and and what he is talking about.

I also wanted to write down the names of his advertisers and everyone on his show so I can keep track of them. Mr. Beck's supporters are obviously white supremest who hate whites who socialize with blacks and who hate our president because he just happens to have a drop of black blood running through his veins.

I dispise this man for what he stands for. He is the enemy of our country and any advertiser who caters to his hating friends should not get my business or any decent American's business.

Can someone please point me to the advertisers on his show? I don't want to contribute to his numbers any more. It's disgusting to watch him.

Maybe he is sick? Maybe he is about to have a nervous breakdown?
That's is the only justification I can think of for his wickedness, because Obama has done nothing to him or this country. He stepped into a mess created by Glenn Beck's rich friends and supporters.

He has the truth on his side and that is the reason his audience is increasing. The left don't deny his claims, they call him "fat" and make personal attacks. They don't want to debate him, they just want to shut him up..

Glenn Beck is an annoying schmuk.

this man has gone round the bend....he probably means well...but this mormon religious fanatic gets more hateful buy the minute!! he is glaring at us and always has this volume control issue is his vid clips...it's scary....he has a track record of fear and anger mongering and he needs to sit back....and could he please stop telling us he used to be a dirtbag!! self esteem issues and negativity are getting old


We have news for ya... we're BOYCOTTING Wal-Mart, Sprint, AT&T and Procter & Gamble!

Great Job, Glenn! Keep up the good reporting! You ARE reporting what the left media refuses to. The truth shall set us free ;)

Glenn, I love your show and I believe that you will prevail without the advertisers. I don't care to watch commercials anyway. You are the most honest news reporter that I've ever listened to & will continue to listen to. I tell all of my friends, people I meet on the street, anyone that needs to know the whole truth to watch your program. I would not miss it for anything. I hope your audience grows & grows & grows!!!! God only knows I want everyone to hear you and to find out about the corruption that has taken over our country. By the way, I wrote my senator yesterday & asked him to give me the names of all of Obama's czars so I could do an in depth study on their backgrounds. I am sick of the crap & so are many more TRUE American's. God bless & keep you, and please don't ever stop telling the truth. I am buying your book today if they have it in the store.
Best regards,
Martha King

I saw you on O'Reilly and liked what you had to say, so I began watching your show. Love it. Keep it up. America needs your truth and reporting.

Glenn Beck is doing what most news organizations no longer do: journalism. He's asking questions. He's exposing facts. He's informing viewers. Shocking!

The cowardly advertisers may be hiding right now, but Beck's show has become an electrifying force at Fox News, and a voice of clarity for America. My guess is advertisers won't ignore the 3 million + viewers for long, especially if Beck can sustain those ratings.

Fox is not a news channel. They now sponsor "news events" like the Tea Parties, cover them , frothing as they go. It is a freak show. We tune in to see mentally ill people filled with anxiety, neurosis, and fear proceed to explode with anger, sob, shout people down, call then names, be rude and behave like the worst emotional train wrecks on our soap operas and Jerry Springer. We had father Coughlin and Joe Pine when I grew up. I tuned in for a while for the "jaw-droppers". It stimulates a part of the primitive brain - that makes us slow down for bloody auto accidents. Fortunately, we humans eventually have our fill of this emotional gore. We can only be baited and fear-mongered so many times before something else kicks in. Maybe we eventually feel the shame associated with such voyeurism -peeking in the window of our TV at emotional pathology of a truly disturbed individual. Beck has lost @80 of his sponsors. No TV show has ever survived such disdain from the business community. We gradually tire of the spectacle. I'd like to think that even most Romans eventually tired of lions eating Christians? Eventually the ratings drop and Beck will (hopefully) take some time to get some needed medical care.

Judgement day?..... I don't think you'll be there for his or Sean Hannity's judgement day. If you disagree then don't watch. The only danger there is to this country is people like you wanting to take away the rights of those you disagree with.

I will continue to support the boycott; I won't patronage any company or subsidiary thereof that supports Glenn Beck.

I strongly dislike companies that bend toward social whims at the drop of a hat . I will never eat or drink at applebees again and walmart and bank of america are finished as well .if you want to protest something boycott all nfl sponsors for alowing the animal abuser vick to play again and all nfl games for infering that RUSH would not be a great owner !!!go GLEN BECK and thak you sir for being my voice in a voiceless world!!!!

I love and appreciate Glen Beck for his love and appreciation for God and our Country. It's not hard to tell where his heart is.The American people owe him a debt of gratitude for the work he has done in uncovering the corruption in our Government.He is a TRUE PATRIOT! I am so behind this Grassroot Movement that is going on.We have been asleep to long and we have a lot of ground to cover.America PLEASE stop thinking of just yourself and start thinking in terms of the GREATER GOOD!

I have stopped buying products for those companies choosing to pull their advertising from Glenn's show, I encourage all his fans to follow me....that will really hurt their pocket books.

He attacks the left and the right.(If they deserve it.) GO BECK!!!

I have noticed over the years that there is a certain way in which university professors and the biased individual speak....jasons comments on aug 27 are a representation of the biased individual..using words like (complete joke) (every program) zero factual reporting. (Greatest danger)
Jason doesnt promote question asking as Glenn Beck does on many occasions.If you watch Glenn Beck you realise he wants his viewers to look up the information for themselves and ask questions...listen but form your own oppinion..Jason is in need of some high quality unbiased question asking...

I thought it was ILLEGAL to get people to contract to boycott other businesses--why isn't that actionable under tortiously interfering with Becks contract. He should go after all of them.

Geico will lose in the end.

Way to go, Beck!

 
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