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UPDATED: As boycott continues, Glenn Beck's audience swells

An advertising boycott against Fox News host Glenn Beck has succeeded in keeping most major sponsors from running commercials on his show even as the controversial commentator's viewership has grown.

Beck attracted 2.81 million viewers Monday, his third-largest audience since his show launched on Fox News in January, according to Nielsen Media Research data provided by the network. On Tuesday, nearly 2.7 million viewers tuned in, his fifth-largest viewership to date. And the conservative host got a plug from former vice presidential nominee Sarah Palin, who urged people to watch his program in a post on her Facebook page.

“FOX News' Glenn Beck is doing an extraordinary job this week walking America behind the scenes of 1600 Pennsylvania Avenue and outlining who is actually running the White House,” she wrote Wednesday to her 800,000-plus supporters.

Color of Change, an African American political advocacy group, organized the boycott last month to protest Beck’s comment that he believes President Obama is a racist. The group succeeded in securing commitments from at least 36 companies that have pledged not to advertise on his show, including Wal-Mart and Sprint. Some, such as AT&T and Procter & Gamble, were not Beck advertisers to begin with, but their ads had mistakenly appeared on the program. Representatives from those companies reiterated their request not to have spots during his show. Later today, Color of Change plans to announce six more companies that also are declining to be Beck advertisers.

As a result, few major businesses remain as sponsors of Beck’s eponymous 2 p.m. PDT program. On Wednesday, the only big companies with a presence during his show were Bank of America and the Wall Street Journal, whose parent company News Corp. also owns Fox News. The rest of the commercials included spots for gold seller Rosland Capital; Ashley Furniture Home Store; Empire Carpet; Liberty Medical, a diabetes medical supplier; Johnson Law Group, an asbestos litigation firm; “Shadow Government,” a new book critical of Obama published by the National Republican Trust; and the anti-tax group TeaPartyExpress.org.

Fox News insists that the boycott has not affected its revenue, because advertisers have just moved their commercials to different time periods. And for his part, Beck appears invigorated by the challenge. “Even if the powers to be right now succeed in making me poor, drum me out … I will only be stronger for it,” he said on the air Wednesday. “And I will use American ingenuity and my ingenuity to pull myself up, and I will find another way to get this message out, on a platform that will be a thousand times more powerful. Because of my faith, I know how this story ends. The truth will set you free.”

Since returning from a weeklong vacation Monday, Beck has not explicitly addressed the boycott. Instead, he has launched a weeklong series called “Reasonable Questions for an Unreasonable Time,” in which he has argued vehemently that the Obama administration is being infiltrated by radicals seeking to undermine the U.S. Constitution.

“I have demonstrated that these radicals are not only instrumental in shaping legislation that is being jammed through at light speed, they are also by invitation personally advising the president of the United States,” he said Wednesday, calling them “radical wolves that are about to devour our republic.”

One of his most frequent targets is Van Jones, special advisor for Green Jobs, Enterprise and Innovation at the White House Council on Environmental Quality.  In 2005, Jones co-founded Color of Change with James Rucker, the group’s executive director. Beck supporters have charged that Color of Change launched the boycott of Beck's show in retaliation for the host's criticism of Jones.

Rucker said Jones has not been associated with the group for more than a year and had nothing to do with the boycott. "I didn’t even know Van had been a subject of Glenn Beck’s sustained attacks until after we had launched the campaign," he said. "I can say absolutely there was no involvement by Van or the White House. Beck has made these claims that are not fact-based and he needs to change the subject, and that’s what this is all about."

Beck began railing against Jones earlier this summer, dubbing him one of 32 “czars” with unchecked power in the Obama administration. He has repeatedly called him a communist, citing a 2005 profile of Jones in the East Bay Express that described Jones’ shift from a radical-activist past to more mainstream politics. On Wednesday, he made reference to the fact that Jones named his son after African guerrilla leader Amilcar Cabral.

“Should you have a communist, self-avowed revolutionary who named his 4-year-old son after a Marxist guerrilla leader, should that person be advising the president of the United States?” he asked.

Jones did not immediately respond to a request for comment made through the White House. Earlier in the week, White House spokeswoman Christine Glunz said in a statement that Jones has been lauded as an environmental hero and that his entire focus at the Council on Environmental Quality is on “building clean-energy incentives which create 21st century jobs.”

[Updated at 1:33 p.m.: According to Color of Change, 10 more companies that have recently had ads air during Beck's program have pledged not to run any further advertising on his show. The latest businesses to distance themselves from the Fox News host include Applebee's, Bank of America, Bell & Howell, DirecTV, General Mills, Kraft, Regions Financial Corp., SAM (Store and Move), Travelers Insurance and Vonage.

Bank of America, which had a spot on Beck's program Wednesday, pointed the group to a statement it gave Media Matters for America stating that its advertising had been placed on the program in error. Travelers Insurance, Bell & Howell, General Mills and DirectTV also told Color of Change that they had already placed Beck's program on their "do not air" lists and any commercials that appeared during his show were in error. Applebee's told the group that it was now dropping Beck's program, and Kraft said it had decided to stop advertising "on the more politically extreme programs on all networks."]

[Updated at 2:15 p.m .: According to a Fox News spokeswoman, the network has not run Bank of America ads during Beck's show, so any spot for the bank that aired during his program would have been a local cable purchase. In addition, the network said that Bell & Howell and SAM (Store and Move) were never Fox News advertisers.]

[Updated at 3 p.m.: SAM (Store and Move) is indeed a Fox News advertiser, a network spokeswoman clarifies. The company buys ads under the name Unigroup.]

[Updated at 4:43 p.m.: Beck posted his second-highest viewership ever Wednesday, attracting more than 3 million viewers for the hour.]

[Updated at 8:07 a.m., Aug. 28: Ashley Furniture HomeStore pulled its advertising from "Glenn Beck" as of Thursday, said Kendra Maggert, a spokeswoman for the company.]

-- Matea Gold

RELATED:

Glenn Beck goes after Color of Change co-founder Van Jones

 
Comments () | Archives (455)

For those that believe Glenn Beck lies:

Take the challenge, test his facts. The information on his Fox shows are online. Take the time to do a search. The more you search and dig, the more you will learn. And then you too will have blood shooting out of your eyes.

Part of the problem in our country today is that millions didn't take the time to search obama. They took his word as gospel. He talked the talk and it sounded pretty. It was following the piper........with a deaf ear and a blinded eye. And until those ears are opened and the eyes opened this problem will continue.

So, I challenge you. Search this information for yourself. If you truly love this country and the spilled blood that has paid for our freedoms, you will take the time and ck the facts for yourself. Glenn Beck is not asking you to take his word for it. He is putting the facts out in front of you. He expects you to validate it for yourself.

I've done that and it is fact. I don't take things like this lightly. I wanted to be able to say to people, it IS fact....you will find it here and here.......pointing to websites, books, the list goes on.

True red, white, and blue American.

Personally, I will support any advertiser that continues with Glenn Beck. He speaks the truth.

What is wrong with you left wing people??! Are you blind to what is happening to our liberties??? Way to go Glen.

Friends don't let friends watch Glenn Beck. He spouts racist comments, promotes paranoid visions, and has been caught in more lies than I can remember right now. Anyone who watches this guy and believes what he says should adjust their tinfoil hat cuz it ain't workin. Try getting informed about things before you blindly follow some radical fear monger.

The fact that some people actually defend the idiot is laughable in itself.

Big Beck: Goes over 3 million viewers, beats O’Reilly in demo: Cable News Ratings for Wednesday, August 26, 2009
Posted on 27 August 2009 by Robert Seidman
update: Beck again led all shows (including The O’Reilly Factor) in the adults 25-54 demographic on Thursday night.
Though a little scandal might alienate advertisers, it’s pure ratings gold. Last night Glenn Beck had over 3 million viewers at 5pm, second only to O’Reilly for the night. But, Beck had more 25-54 viewers than O’Reilly (888K to 876K). I don’t watch or really even care about the cable news wars, but still…wow. Even though Beck airs before primetime, when there are fewer people watching TV, he had the most 25-54 viewers in the cable news world for the night.

Keep thinking that most of us who watch shows on FOX including Beck's have a low IQ and little education. Not that it's any of your business, I have an MBA and currently studying for my doctorate in education. I may not be the brightest in the world, but I am certainly not stupid, dumb or ignorant. Like me, I have friends, lawyers, doctors, teachers, government employees, all who have similar educational backgrounds, and they are all watching FOX. It's not about FOX it's about what is not being reported on the other channels and how they, like you, talk about us. Referring to us as astroturf, idiots, etc., etc., just makes me want to turn off CNN, MSNBC and the rest even more.

What I find extremely interesting is the statements thus far made against Beck. I am a "station flipper", I watch many "cable news" networks in one sitting. It is patently clear that many..if not most..of those that have posted negative comments about Beck's show have never actually watch his show. This is extremely similar to judging entire groups of people solely on the basis of race. Even more telling...there are frequent references in this thread (unflattering references) to "republicans"...Beck is not a republican. Then there is the frequent attack on viewer's IQ. Again, really reminds me those that judge others on the basis of race.

Go Glenn Go!!!!!!!

Before you call someone a "joker", you need to do some hardcore homework and I don't mean getting your info from the LA Times, CNN, MSN, etc. or even Fox and compare your findings. If you enjoy following the herd, then you're a partisan pinhead - period.
I point out three stories I heard yesterday with my own ears (1) A Congresswomen back east say's she loves Castro and his healthcare system, (2) a high ranking AFO/CIO union thug blasting the democrats by saying they will be punished if they do not pass the healthcare bill and, (3) Reed telling the largest Nevada newspaper he hopes they go out of business (because they do not agree with his policies).
So let me understand this, if you don't agree with the above, then you're labeled a racist and/or have an IQ of 2? Mmmm.
BTW, as I read the posted comments, it is obvious that many of you are much smarter then the average person. Glad to have people with such high IQ's telling me and my family how to run my life!
Vince (3.5 IQ)

Beck pretends to be a journalist, hides behind the term commentator, but is simply an emotional cripple who would do or say anything for attention. He and the other "conservative" talk show hosts are a disgrace to real conservatives.

WE, the people that suffered the pain and missery of socialism and communist before, WE need Beck to stop this morons running the country today !!!!

YOU, the people that believes Obama is doing good, you should suffer the pain of socialism-communism like me, so simple like that: if you don't suffer the consecuences of having an idiot-socialist running the country like Fidel Castro, Hugo Chavez and Hussein Obama, you'll never know how wrong you guys are !!!

I am a 65 year old woman, college graduate-Go OSU, former teacher, business owner and I love to watch Glenn Beck.
Obama got my vote this past election, but I am not happy his handling of our country right now. I keep up to date and entertained by watching Glenn Beck on FOX and Morning Joe on MSNBC. Why are we so unable to tolerate other voices? The Left and the Right are exactly the same!!! No tolerance for any but their own views. I have written to all companies that said they pulled their ads that I will no longer purchase their products.

No surprises here--Glenn Beck is the latest in a long line of know-nothing Red-baiters--McCarthy, Father Coughlin, Walter Winchell, and more recently, Pat Buchanan & Ann Coulter, who spout paranoid drivel and see Commies everywhere, manufacturing them as needed from thin air, and are then rewarded with big bucks and a certain amount of influence by a craven mass media. The left never gets this opportunity--anyone seen Ralph Nader with a cable show recently?--because people like Murdoch want this message put out there.
Bravo to Color of Change for fighting back. Beck will say anything that riles up his Angry White Man audience (and thereby sells his books)--in 30s Germany, he would have worked for Der Sturmer or any other Nazi rag that would have employed him.

I am scared to death with the Health Plan. My rhematologist informed me 2 days ago that the medicine I take (Remicade) may take a big hit. He said a very large group of Rhematologists are going to Washington to see if they can change Medicare from decreasing the payment for the drug. . My doctor has already given me a brochure on another med. I will tell you that I was on way over 6 meds. before my doctor put me on Remicade. I am like night and day. Without Remicade I am curled up like a fetus, cannot hold a cup of tea, open a refridgerator door, etc. I cannot aford the med. now and I am afraid the new medicine will not work because I am allergic to so much medicine. They will also put the company that makes Remicade out of business.

I am really starting to like Glenn Beck. Speak out against whoever you want, we are supposed to be Americans. I never thought we could have a worse president than Bush and Obama proved me wrong out of the gate. He spends money fast and is arrogant enough to keep all his records secret from the country. He's a loser of a president and is destroying the republic.

With those kind of ratings it is only a matter of time before his viewers launch a counter-boycott. Agree or disagree, has nobody learnt that freedom of speech is exactly that? Democrats (my party) now appear as threatening and antithetical to the values they have historically promoted and I despair. I watched the Van Jones section of his show and am yet to read a plain rebuttal of the allegations - surely they can be answered point for point? Silence and thuggish boycotts just raise more questions.

I suggest the libs stop attack Beck as a person and say he is a hate monger WITHOUT ANSWERING HIS QUESTION!

If Colorofchange answered his questions and engaged in debate they would not have needed to boycott him.

The fact is they can't.

They are intellectually bankrupt and dishonest.

Interesting that the second (and perhaps 1st) most popular tv show on cable is having companies apparently boycotting it. Even more interesting if the fact that these companies are pulling their sponsorship to Glenn Beck's show when the reasoning is deeply flawed. Such is the power of the political fascist left in AmeriKa today. Deeply troubling, but not to either the far left nor African Americans, of whom Nobama is their common Messiah. Facts do not matter here. Existential and racial identity trump any other rationales.

Apparently even the democrats listen to him. No wonder his audience is swelling.

If Beck is crazy, then liberals don't need to worry about what he says, because the American people will figure it out.

By the way, none of you had anything bad to say about George Bush, did you? You wouldn't spew hated toward a President or anyone else you disagree with, not you.

 
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