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UPDATED: As boycott continues, Glenn Beck's audience swells

An advertising boycott against Fox News host Glenn Beck has succeeded in keeping most major sponsors from running commercials on his show even as the controversial commentator's viewership has grown.

Beck attracted 2.81 million viewers Monday, his third-largest audience since his show launched on Fox News in January, according to Nielsen Media Research data provided by the network. On Tuesday, nearly 2.7 million viewers tuned in, his fifth-largest viewership to date. And the conservative host got a plug from former vice presidential nominee Sarah Palin, who urged people to watch his program in a post on her Facebook page.

“FOX News' Glenn Beck is doing an extraordinary job this week walking America behind the scenes of 1600 Pennsylvania Avenue and outlining who is actually running the White House,” she wrote Wednesday to her 800,000-plus supporters.

Color of Change, an African American political advocacy group, organized the boycott last month to protest Beck’s comment that he believes President Obama is a racist. The group succeeded in securing commitments from at least 36 companies that have pledged not to advertise on his show, including Wal-Mart and Sprint. Some, such as AT&T and Procter & Gamble, were not Beck advertisers to begin with, but their ads had mistakenly appeared on the program. Representatives from those companies reiterated their request not to have spots during his show. Later today, Color of Change plans to announce six more companies that also are declining to be Beck advertisers.

As a result, few major businesses remain as sponsors of Beck’s eponymous 2 p.m. PDT program. On Wednesday, the only big companies with a presence during his show were Bank of America and the Wall Street Journal, whose parent company News Corp. also owns Fox News. The rest of the commercials included spots for gold seller Rosland Capital; Ashley Furniture Home Store; Empire Carpet; Liberty Medical, a diabetes medical supplier; Johnson Law Group, an asbestos litigation firm; “Shadow Government,” a new book critical of Obama published by the National Republican Trust; and the anti-tax group TeaPartyExpress.org.

Fox News insists that the boycott has not affected its revenue, because advertisers have just moved their commercials to different time periods. And for his part, Beck appears invigorated by the challenge. “Even if the powers to be right now succeed in making me poor, drum me out … I will only be stronger for it,” he said on the air Wednesday. “And I will use American ingenuity and my ingenuity to pull myself up, and I will find another way to get this message out, on a platform that will be a thousand times more powerful. Because of my faith, I know how this story ends. The truth will set you free.”

Since returning from a weeklong vacation Monday, Beck has not explicitly addressed the boycott. Instead, he has launched a weeklong series called “Reasonable Questions for an Unreasonable Time,” in which he has argued vehemently that the Obama administration is being infiltrated by radicals seeking to undermine the U.S. Constitution.

“I have demonstrated that these radicals are not only instrumental in shaping legislation that is being jammed through at light speed, they are also by invitation personally advising the president of the United States,” he said Wednesday, calling them “radical wolves that are about to devour our republic.”

One of his most frequent targets is Van Jones, special advisor for Green Jobs, Enterprise and Innovation at the White House Council on Environmental Quality.  In 2005, Jones co-founded Color of Change with James Rucker, the group’s executive director. Beck supporters have charged that Color of Change launched the boycott of Beck's show in retaliation for the host's criticism of Jones.

Rucker said Jones has not been associated with the group for more than a year and had nothing to do with the boycott. "I didn’t even know Van had been a subject of Glenn Beck’s sustained attacks until after we had launched the campaign," he said. "I can say absolutely there was no involvement by Van or the White House. Beck has made these claims that are not fact-based and he needs to change the subject, and that’s what this is all about."

Beck began railing against Jones earlier this summer, dubbing him one of 32 “czars” with unchecked power in the Obama administration. He has repeatedly called him a communist, citing a 2005 profile of Jones in the East Bay Express that described Jones’ shift from a radical-activist past to more mainstream politics. On Wednesday, he made reference to the fact that Jones named his son after African guerrilla leader Amilcar Cabral.

“Should you have a communist, self-avowed revolutionary who named his 4-year-old son after a Marxist guerrilla leader, should that person be advising the president of the United States?” he asked.

Jones did not immediately respond to a request for comment made through the White House. Earlier in the week, White House spokeswoman Christine Glunz said in a statement that Jones has been lauded as an environmental hero and that his entire focus at the Council on Environmental Quality is on “building clean-energy incentives which create 21st century jobs.”

[Updated at 1:33 p.m.: According to Color of Change, 10 more companies that have recently had ads air during Beck's program have pledged not to run any further advertising on his show. The latest businesses to distance themselves from the Fox News host include Applebee's, Bank of America, Bell & Howell, DirecTV, General Mills, Kraft, Regions Financial Corp., SAM (Store and Move), Travelers Insurance and Vonage.

Bank of America, which had a spot on Beck's program Wednesday, pointed the group to a statement it gave Media Matters for America stating that its advertising had been placed on the program in error. Travelers Insurance, Bell & Howell, General Mills and DirectTV also told Color of Change that they had already placed Beck's program on their "do not air" lists and any commercials that appeared during his show were in error. Applebee's told the group that it was now dropping Beck's program, and Kraft said it had decided to stop advertising "on the more politically extreme programs on all networks."]

[Updated at 2:15 p.m .: According to a Fox News spokeswoman, the network has not run Bank of America ads during Beck's show, so any spot for the bank that aired during his program would have been a local cable purchase. In addition, the network said that Bell & Howell and SAM (Store and Move) were never Fox News advertisers.]

[Updated at 3 p.m.: SAM (Store and Move) is indeed a Fox News advertiser, a network spokeswoman clarifies. The company buys ads under the name Unigroup.]

[Updated at 4:43 p.m.: Beck posted his second-highest viewership ever Wednesday, attracting more than 3 million viewers for the hour.]

[Updated at 8:07 a.m., Aug. 28: Ashley Furniture HomeStore pulled its advertising from "Glenn Beck" as of Thursday, said Kendra Maggert, a spokeswoman for the company.]

-- Matea Gold

RELATED:

Glenn Beck goes after Color of Change co-founder Van Jones

 
Comments () | Archives (455)

This guy is a complete joke; anyone who takes him seriously needs to start getting better information from actual news sources. The 3 million or so people that seem to watch every program on Fox News are the only individuals oblivious to the fact that there is zero factual reporting going on over there.

I consider Fox News one of the greatest dangers to this country. They have created a culture of hatred and fear that is affecting a lot of people -- particularly minorities. The so called Christians like Hannity are probably responsible for more hate crimes in this country than anyone else. Judgment day will come for them and they will be quite surprised when they have to go down.

Glenn Beck said what we need is a good old fashioned terrorist attack to get us off our lazy butts....is that funny? Glenn Beck said the President has a deep seeded hatred for white people. Did the President hate his mother and Grandmother? Glenn Beck warns of FEMA concentration camps.Where? Glenn Beck offered to take nude photo's of a female guest. What a guy. He asked a US congressman if he was a terrorist because he happened to be Muslim. How Christian of him. He has stated that Barack Obama could in fact be the Anti Christ! How Anti Christian of him! This is Glenn Beck! Not Charles Manson...Glenn Beck.

The larger Beck's audience gets, the more people believe his claims.

Nobody in the White House has disputed these claims, which also adds to their validity.

Like him or not, Beck has the ear of every political leader and media pundit. The Democrats are actually making him more popular by bringing attention to his show.

Hopefully the "change we can believe in" will occur in 2010 when the Dems are ran out of Washington.

He admits that drugs cooked his brain. I've never taken drugs but Beck attacks my party and my President, and frankly, my country. And I'm made to feel like the outcast. What the?

I'd like to bet the average IQ of his viewership sits in middle 2-digits. As in not-toooo-bright. Intelligent, well-informed people who take responsibility for doing their own research instead of accepting Beck (or anyone on FoxNews) as an unbiased credible source, know what the facts are and what is truth vs fiction. I say this not as someone from one side of the aisle or another, because really, it doesn't matter. There are legitimate points of disagreement between the parties...that's normal and the way it's supposed to be. That's not what Mr. Beck reports on daily. He, in the words of his friend Sarah Palin, "makes stuff up", inflames it as much as he can, stirs hate, fake cries, and generally acts like an ass.....all in the name of ratings. Don't be fooled into thinking Beck gives a real rat's ass about what he reports. Just go back and see his reports pre-FoxNews and you'll see how many of his views have magically changed with the network switch, and how this became that, and black became white, all with the move to FoxNews. I suppose Rupert demands a high level of hate. Good for him. He'll get to answer for his lack of journalistic integrity or regard for respect and truth eventually. I look forward to the day. Were he to lead a network who reported issues from the right's perspective, and do it ethically and responsibly, that would be different. But he doesn't. Beck, Hannity, Morris, O'Reilly and the lot of them are mega-hypocrites and it's laughable to hear what they say and how they conduct themselves when their party's out of power, versus what they said when their party was in power and leading this country into an abyss not seen in almost a decade. Hypocrisy at it's finest. An entire network built around being sore losers, stomping their feet and pounding their fists (metaphorically speaking) like schoolyard bullies. Pitiful....and classless.

Way to go Beck! The truth will win in the end. Too bad the "real" media refuses to report the news. BTW, Beck debunked the FEMA camps story and I heven't heard anything else like what you wrote, so Rick Quinones consider yourself personally discredited.

Always interesting to see how the bigger the loud mouth the conservatives put up there the more 'popular' their buffoonery becomes. Just like Palin and Rush, etc., when you out right lie and fear monger there's a huge audience ready to watch such foolishness. When you have no leaders to speak of...send in the clowns and watch those ratings soar!!

The increase in Beck's audience is a hollow victory. That increase means nothing if it doesn't bring in more revenue. And despite the statements from Fox, there is no way that the telemarketing ventures (i.e. Extenze, Egg Genie, etc.) are paying the same rates that State Farm or Procter & Gamble did.

Here's a look at Beck's remaining advertisers:
http://www.newscorpse.com/ncWP/?p=1371

And like O'Reilly, who won't utter Olbermann's name, Beck won't mention Color of Change. Instead he goes after Van Jones and the President.

Wooo, love the Alinskyite tactics. Pick the target, freeze it, personalize it, and polarize it. None of you marxist anti-American ideologs has yet to demonstrate Glenn wrong. And you call all of us the morons.

The end of racism everyone thought would come with Obama apparently has not, but instead, it's made things worse. Now whites are accused of racism at every turn, while blacks are apparently playing the race and victim cards with wreckless unchecked abandon. Apparently it's not possible for anyone other than whites to be racists around here. I bet if Beck went and ordered a chocolate milkshake at McDonalds or bought a black car, someone would say that was racist too.

Before you post in the future you might check all your facts. The " boycott " has not resulted in 36 companies not airing ads. A majority of those companies have stated in media releases that they do not run ads on ANY opinion show on any network, and among the few that actually did pull ads they have pulled ads from ALL opinion shows on all networks.
It is fine that some places choose not to place ads as I am sure there will be plenty of others that want the customers.
Watch Geico as many Veteran groups are launching a counter boycott I hope that Geico enjoys gaining a few customers and losing thousands, myself included ;)

The Los Angeles market has pulled the plug on the Michael Savage radio show and I'm scrambling to find a station online in order to continue to listen to him. I don't know how many times the plug has been pulled on MS in LA but I'm still listening to him. He and Glenn Beck and a few others are the only ones worth listening to. These times call for courage and Fox needs to lead the way in order to delineate themselves from CNN and the ABCD's and tick tick networks.

I would like someone at the Whitehouse explain why the Venezuela model for telecommunications and control of radio/tv broadcasts through a Diversity Program is one we should endorse. Beck may be a conservative but Chavez is a communist.

Something smells and it is up to the media to air all sides of this issue. I agree with beck, if we don't ask, the end result will be new rules that come right out of Mao' playbook for "Community Organizers."

Glenn Beck needs professional help.

No Debbie, the people who watch Beck are the truly intelligent people who
ask questions. We are not mindlessly following the leader. We must guard our
liberties at all times.

I wouldn't believe a thing that comes out of FOX News...? The only audience that is swelling is in Becks Head...? I hope the boycott takes all the bully's off the air. The media is no place for irresponsible out right lies and hate fill speech to incite the violence that FOX and Beck has encouraged in the public market place.

Isn't anyone thinking of the children...?

The liberals always attack the person and rarely answer the questions like Beck or writers like Dr. Krauthammer ask on the air or in columns. The current administration with its czars unaccountable to Congress are running wild. Many of the Community Organizer (CO) advisors have similar backgrounds, liberal professors, rarely held a job in the private sector and full of Marxist ideas that will destroy this Country. A writer to this column suggested that readers get their information for real news sources, is he referring to MSNBC or the Times? MSNBC has lost all sense of reporting the facts. Mathews gets thrills up his leg, an NBC reporter bows to the CO, editorials that rarely question any acts by the CO and a czar that praises a dictator for controlling and taking over the press and TV stations. Rarely do the liberals support their ranting with facts. I suggest they read "Radical" by the Marsxist Sol Alinsky, a Chicago radical that the CO follows so closely in his techniques that it is frightening.

This is so out of control. I am embarrassed to have once called my self a republican. HATE is not what this country means. I grew up in a old fashion family with values and my granny always said, "if you ain't got nothin' nice to say, don't say nothin" What happened to this? What happened to people working together, like we did in my small farm town. People are starting to treat this like a football game or a popularity contest. It's issues! and REAL issues... not gay marriage, not abortion, not even taxes, really. There are much bigger problems out there... and we can either go around acting like Glenn and his followers, or we can act like Christ and work for unity and peace for all. Please join me in following the life of Christ, a life of love, compassion, and most of all respect and love for those with whom you don't agree!

[["I'd like to bet the average IQ of his viewership sits in middle 2-digits."]]

I would take that bet and my IQ is 146. Yeah, I know, I can't prove that on an internet bulletin board and neither can you. So why, other than sophomoric ridicule – the only weapon of the factually challenged looney liberals – do you bring it up? (hint: that’s a rhetorical question…do you need any help with the big words?)

Debbie Gomez, aka Miss Smarty Pants, you fail to realize that the struggle in this country is between communism and freedom. That is why miliions of your "intellectually-inferior" Americans are upset, we are absolutely unwilling to give up our freedom to lives in servitude. Spin it how you want, and pick your side carefully, but that is what it comes down to.

BTW, Beck is proving the communist connections nightly and has been for months now. Watch this week and you will see.

 
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