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Fox stalks its prey on Thursdays

May 18, 2009 | 11:30 pm

The network will use 'Bones' and 'Fringe' to try to pry the lucrative night away from rivals.

Reporting from New York City -- Fox has been TV's top network among young adults for five years. And now it hopes it has the goods to take control of Thursday, TV's most lucrative night.

The network kicked off TV's upfront week on Monday by announcing a fairly conservative fall schedule -- four comedies, two dramas and a late-night talk show -- that nevertheless contained a bold play for Thursdays, which has for years been ruled by rivals.

In contrast, ABC is expected to unveil a much larger crop of new shows for the fall today, while NBC, which already revealed its pickups two weeks ago, will finally announce its upcoming schedule as well. CBS and the CW will follow with their presentations later in the week as part of the annual event aimed at media buyers.

In the fall, Fox will start off Thursdays with "Bones," its durable fifth-season forensics drama, followed by the second season of "Fringe," J.J. Abrams' sci-fi drama. Last fall, Fox had essentially punted for the night, airing back-to-back episodes of the reality series "Kitchen Nightmares."

Read the entire article: Fox stalks its prey on Thursdays

-- Scott Collins

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