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Fox News and MSNBC enjoy ratings gains, but CNN drops

With gloomy economic news dominating the headlines, Fox News and MSNBC posted substantial audience increases in the last four weeks compared to the same period last year, while CNN shed a large share of its audience.

Top-rated Fox News drew an average of 2.4 million viewers in prime time between Jan. 26 and Feb. 22, a spike of 28%, according to Nielsen Media Research data. CNN held onto second place with 1.2 million viewers but dropped 30% from last February, while MSNBC posted an average of 949,000 viewers, up 23%.

Part of CNN’s audience fall-off can be traced to the three presidential primary debates the network hosted last February, including one that drew 8.3 million viewers, greatly boosting its average rating for the month. But CNN also saw a drop-off for some of its signature shows in the last four weeks, underscoring the network’s challenge in sustaining the big numbers it scored during the 2008 election. “Anderson Cooper 360” lost 9% of its viewers compared to last February, while “Lou Dobbs Tonight” was off by 15%.

Meanwhile, its rivals enjoyed gains in the last month. Fox News host Glenn Beck’s new afternoon program doubled the viewership for the time period compared to last February. Bret Baier, who succeeded Brit Hume as the host of “Special Report” this year, has seen his show’s audience increase by 38%. And "Hannity," no long co-hosted by Alan Colmes, was up 38%.

For its part, MNSBC posted its best February in history. “Countdown with Keith Olbermann” was up 32%, while “The Rachel Maddow Show” brought in 134% more viewers than the time period had last year.

Still, Fox News programs dominated the ranking of the top 10 cable news shows, locking up every slot except seventh place, which was held by CNN’s “Larry King Live,” which gained 19% this month.

-- Matea Gold

 
Comments () | Archives (41)

http://www.foxnews.com/politics/2009/02/25/msnbc-introduction-gov-jindal-oh-god/

After this comment on their news last night, both Oberman and Matthews should be removed from any newscasting. How terrible this is.

I heard the "Oh God" comment on MSNBC just before Jindal's remarks and the chuckles that followed. I'm taking MSNBC off my favorites list & watching Fox News exclusively from now on. You don't know the difference between news & editorializing.

AMERICA - ECONOMY

IT SEEMS VERY SIMPLE TO ME THAT THE THE BILL BUSH SIGNED TO RELEASE AMERICAN CORPORATIONS TO GO OVER SEAS WAS THE TURNING POINT FOR AMERICA.

I BELIEVE THE AMERICAN CORPORATIONS SHOULD BE REGULATED TO RETURN JOBS TO AMERICA TO THE EXTENT OF 70% AMERICAN WORK FORCE ON AMERICAN SOIL. THIS ALONE WOULD PROVIDE THE MUCH NEEDED EMPLOYMENT AND END THE HORRIBLE LOSS OF HOMES TO FORECLOSURE. IF PEOPLE HAD WORK THEY COULD ACTUALLY BUY A NEW CAR. ISN'T THAT AMAZING. I KNOW I WOULD. I HAVE BEEN UNEMPLOYED SINCE 2007.

WANT A FOREIGN MADE CAR. WELL IF FOREIGN CAR MANUFACTURING IS NOT DONE IN
AMERICA ON AMERICAN SOIL, BY AMERICAN WORKERS PERHAPS WE SHOULD RESTRICT
THE FOREIGN IMPORTS. WE NEED JOBS - NOT JUST MONEY SOMEONE IN THE WHITE HOUSE IS PRINTING IN THE BASEMENT.

AS FOR THE FOREIGN TRADE, WHY DO WE ALLOW CHINA, GUILTY OF SO MANY HUMAN RIGHTS VIOLATIONS TO IMPORT TO OUR COUNTRY. THE PENALTY FOR VIOLATIONS WOULD SEEM BETTER SERVED IF ALL BUSINESS WERE TO CEASE UNTIL THE VIOLATION WERE ALSO STOPPED.

WHY HAS THERE BEEN NO ACCOUNTABILITY OF THE OIL COMPANIES TO REFUND THEIR ILL GOTTEN GAINS. THIS COUNTRY IS AT WAR WITH TERRORISM, SUCH BLATANT GREED IS
CALLED PROFITEERING. WHY HAS NO ONE PUNISHED THE OIL COMPANIES.

I HAVE AN IDEA THAT WOULD BENEFIT EVERYONE. EACH OIL CORPORATION SHOULD PAY TO EACH AMERICAN CITIZENS WITH A SOCIAL SECURITY NUMBER $4,000.00. THAT ALONE WOULD STIMULATE THE ECONOMY.


WHY DIDN'T THE BANKS SIMPLY PUT THE MORTGAGES ON HOLD FOR AN 18 MONTH PERIOD OF TIME UNTIL EMPLOYMENT WAS GAINED, THEN TAKE THE MISSED PAYMENTS AND APPLY THEM TO THE END OF THE MORTGAGE. HOW SIMPLE WAS THAT.
ALL THE MONEY GIVEN AS HUGE BONUSES SHOULD BE RETURNED TO THE GOVERNMENT AND TO THE PEOPLE.

RAISING TAXES WON'T SOLVE THE ANSWER. WE NEED WORK. THE UNITED STATES OF AMERICAN CAN BE INDEPENDENT OF FOREIGN GOODS. WE WERE BEFORE AND WE SHOULD BE AGAIN.

SIMPLY PUT WHEN PEOPLE WORK TAXES AS GENERATED FOR GOVERNMENT TO USE FOR
THE ROADS AND MILITARY. ALL THE EXTRA PROGRAMS ARE WASTEFUL AND FILL SOMEBODIES POCKET WITH MONEY, BUT THE PEOPLE.

THE CONGRESSMEN SHOULD TAKE A 50% CUT IN PAY AND NO HAVE A PAYCHECK UNTIL
ALL THE PEOPLE ARE WORKING AND A REASONABLE BALANCED BUDGET IS ATTAINED,
IF THEY CAN'T DO THE JOB, THEN GET OUT AND LET THE FARMERS RUN THE COUNTRY OR GIVE IT BACK TO THE INDIANS.

msnbc is a political cable network, no longer worthy of being included in journalism,
Olbermann is a hyper inflated homo.

MSNBC's Olbermann, Maddow & Matthews is sheer intelligence. Not made for sheep who beileve the "Fair & Balanced" propaganda that is Fox news.

Actually, factually and journalistically, Keith Olberman is scrupulously accurate. He's kind of a geek about it. He is also a little pompous and dramatic.

O'Reilly, on the other hand, plays it more loosely. He'll say things that are actually false frequently, and he DOES make a more memorable TV. Kind of cranky like a dad, but with a twinlkle in his eye. It IS good TV, and he is an excellent at his job. The far greater number of inaccuracies makes it inferior journalism, though.

Each plays to partisan audiences. Fox is more entertaining, MSNBC is more accurate (with exceptions on both sides). The world of journalism can accomodate both, but Olberman IS more accurate (and more shrill)

I have to tell you, Rachel Maddow puts them both to shame. She is very accurate.

I use to watch MSNBC but they are now just horrible. I don't know if you can call that news or just left winged nose dribble shot in front of a camera. I'm pretty much a liberal and I thin kI'll try out Fox News for a while. I avoided Fox before but I'm willing to try it.

Rachel Maddow is a breath of fresh air. Smart, accurate, entertaining and attractive, sans the blond bombshells that have failed on other cable nets. Move "the boys" out and let
maturity i.e., women have the seats. They've earned it!

The reason shows on Fox do so well is that they invite guests from both sides so the audience can hear two sides of a debate. Anybody is invited on O'Reilly.
Keith Olbermann OTOH consistently has guests on his show that already mirror his opinions. It's like watching keith interview himself. You don't learn much with a one-sided view.

BTW, if O'reilly was full of factual errors, he would not enjoy a #1 show with independents and democrats alike. Keith O would jump on those anything he can get because he has shown to be a "gotcha" guy time and time again.

Keith Olbermann and Rachel Maddow at MSNBC are the best thing that has happen on cable news in a long time. Finally,someone to shed light on the lies and liars. Their intelligent deliveries mixed with a touch of humor is refreshing. I never miss them. Now,if they (MSNBC) would only hire Aaron Brown the excellent anchor that CNN mistakingly dumped for cool boy Cooper.

I have completly quit watching CNN and MSNBC, I have never witnessed such one sided views in all my life, Keith Olbermann,Rachel Maddow & Matthews,have only one view of everything and seem to forget they have viewers who may not feel the same way they do.

Unfortunately, our society is in deep trouble. One sign of it is the popularity of Fox News, which is neither fair nor balanced. They skew the news and have, for years, followed the Republicans' talking point every day. We could do with more fact checking and fewer attempts to incite the electorate. Hannity openly foments violents, and too many on Fox News foment hatred. When will we have intelligent discussions of current events both inside and outside America? Not until news businesses conduct themselves like some of our great newspapers, like the NY Times or LA Times, where they clearly distinguish between reporting news and opinions or editorials. The NY Times is one of the great papers in the world. The fact that Americans don't recognize that or simply don't read is a tragedy. Ignorance and the ability to think critically will be our downfall. It is shameful and portends badly for the future. We will not rescue ourselves until we accept the notion that education and intellectual activities are profoundly important.

RACHEL MADDOW MAKES ME ILL!

I love Rachel Maddow and her show. Keith Olberman too. Facts and fun in a spirited mix. Thanks, MSNBC!

Doesn't take much to discover why Fox News is #1. I switched over to Fox about 6 months ago and finally, I am getting the news as it should be given. Fair and balanced and truthfull, not one sided. I think liberals should tune in so they can evaluate current events on their own.

For J.C Bonds:
Your comments prove how far out of touch you are. Citing the N.Y. Times as a great newpaper is truly laughable and so is the comment on Fox news being unfair and not balanced.
Since the primaries both MSNBC and Cnn have tanked in the ratings. The American public is finally catching on. Of course, if you want to continue hearing the media agree with your positions the continue in watching the networks that tell you what you want to hear.

I switched over during the primaries and now I can evaluate for myself.

To Ted Putnam,

LOLOLOL!! Dude, are you for real? Thank you for your opinion on journalistic opinions of opinions on top of opinions. Its just sooo deep man!! No one can ascertain and pontificate about truthful, accurate spot-on journalism like you can!! Its a good thing you set us all straight on the facts about accurate reporting. Hey, are you gay by chance? Wanna come over & watch some Obi with me? Loons of a feather flock together!!

I happened to watch "Countdown with Keith Olbermann last night, and this man doesn't report news, he reports "hate monger". It sounded to me like it was all against those who are conservative Republicans and how they have done so much damage. He needs to do his history, the Democrats have had a lot to do with the situation our country is in right now. So there is plenty of blame to go around. I think in the best interest of everyone Keith Olbermann should go bacl LA and be a sports commentator like he was before. MSNBC is not a station I watch, and I certainly will make sure I don't watch it again. Fox News is what I watch there is no hate, and no bias.

thank god for the fox news network. i start my day with fox and friends who have the most funniest and at times serious crew in morning news. i only wish i could get home in time for beck. good thing he is on the radio, when this man talks you just stop what your doing and listen, he says things that i think of all day but dont express to other people. orielly,hannity,greta round out the evening. i have to admit i will venture over to the other channel (the obama channel)during commercials to see what the liberals are up to, you now countdown to lower ratings and screwball with c.matthews . i have to say you can really find out from these shows whos gaining strength in the republican party. thats the person whos life there tearing apart and stripping there souls for the whole hour. very predictable...
fox news #1

Please, please people watch Outfoxed, which Murdock could not sue because everything in the documentary could be verified! Watch it and tell your friends, and ask them to tell theirs.

I'm sure there are people who watch fox just because it is so crazy and gives fodder to comics, but this is a dangerous propaganda. I don't understand why they are allowed on the air. They commit consumer fraud, have been proven to fabricate and distort news and are anything but "fair and balanced." Independent studies have shown their viewers to far less aware of the factual truth. That is a problem.

Many of the reviews for outfoxed at amazon.com are telling. Here is one titled Propaganda 101:

"The DVD is very instructive on the most basic technique of propaganda, the repetition ad nauseum of a specific idea. The effect is stunning as the movie makers piece together a string of news clips, stretching across a period of time, with near identical messages, in many cases word for word. They very often repeat lines, from newscast to newscast, verbatim even in different contexts such as "newscasts", interviews, opinion segments, and so on.

It's no secret that this simple technique has a very pronounced effect on the impression people have of what's important and what is not. J. A. C. Brown wrote about this in the 1950s in his Techniques of Persuasion when the memory of Nazi Germany and its use of the big lie was still fresh. As Outfoxed shows clearly, the , the network has these techniques down cold."

It would be funnier if the consequences weren't serious.

Foxnews has eliminated journalism, and does decent republicans a disservice with its complete lack of integrity.

Why are so many republicans more concerned with taxing the most wealthy, than with American having the second highest infant mortality rate in the modern world (close to that of a third world nation despite having the most highly trained doctors), and a high school drop out rate many times greater than most of Europe?

Canada wants America to succeed, not just out of good will, but because you are a largest trading partner and the spill over of the economic down turn affects us even if our banks have not made many of the same mistakes. Our drop out rate has been steadily going down for the past 25 years. It can be done!

"Socialism" has replaced "liberal" as the slur of the day, but it amusing that Fox calls Canada a socialist country because we have access to education and quality health care. Both these things are smart economics, and thank goodness for Obama who has more than an 80% approval here. Not than any President should be above being questioned, but give him time to turn things around...

People looking for work should do themselves a favor and avoid Foxsnews. Not only is it dishonest, but it's negativity is destructive to the market, confidence and the chances of finding/creating a job. Fox does America a discredit in more than one way, as funny or as crazy as it might be.

I think there is an upside to the economic downturn. If more people go back/stay in school and are trained more more highly skilled jobs then it is an opportunity for the US to become truly globally competitive and lead North America into the twenty first century.

 
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