'The Hills' ratings still strong against Olympic competition
August 19, 2008 | 4:24
pm
A big 3.5 million people tuned in to see Audrina give Lo a dressing-down during the fourth-season premiere of "The Hills" Monday night.
Numbers show some muscle considering the episode went up against Olympic coverage (including women's gymnastics). Among adults ages 18 to 49, the episode notched a 2.0 rating/5 share, down a significant 29% from the March season opener (2.8/7) but good enough to make the premiere the reality show's second-best, according to Nielsen.
"The Hills" won the night in ad-supported cable, faring especially well among its core female audience.
-- Denise Martin
