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Fox News back on top in second quarter of 2008

NEW YORK — Fox News is poised to reclaim the title of the most-watched cable news network in the key advertising demographic in the second quarter of 2008.

The cable channel attracted the most 25- to 54-year-old viewers in prime-time this quarter, according to preliminary Nielsen Media Research data, drawing an average of 346,000 in that age group through Tuesday.

CNN, which was buoyed to first place last quarter by the presidential primaries, is back in second place with an average of 301,000 viewers in the demographic most sought after by advertisers. MSNBC is in third with 269,000. (Final numbers will be available next week.)

CNN’s win in the key demographic in the first quarter of 2008 marked the first such victory for the cable news network in more than six years, and its success with political coverage animated executives.

Bill Shine, Fox News’ senior vice president for programming, said his network regained the top spot in the second quarter because “we do better television than anybody else.”

“In the first quarter, CNN benefited from an intense Democratic race, but I think in the second quarter, after they spent millions and millions on sets and talent and graphics, it wasn’t enough for them,” he said.

Still, CNN’s viewership in the second quarter was up 24% in the key demographic, compared with the same period last year, while Fox News was down 1%. MSNBC’s audience was also up, spiking 46% year-to-year.

“The facts say it all: CNN is up 24% in prime-time, while Fox is down,” said CNN spokeswoman Christa Robinson, who added that the network did not build new sets for its political coverage. “The trends are clearly in our favor.”

Fox News rejected the characterization that its audience was eroding, noting that its viewership was essentially flat.

“The only current trend is CNN losing their momentum and battling MSNBC for second place,” Shine said.

Overall, Fox News continues to pull in the largest cable news audience, drawing an average of 1.6 million prime-time viewers so far this quarter. CNN is in second with 977,000, while MSNBC pulled in 690,000.

-- Matea Gold

Comments () | Archives (69)

are you kidding me Fox , I mean Fixed News is the most powerful propaganda tools for the likes of Rove & Co
Ever since this administration took office they have consistently
preached hate and promoted this war
I believe that the only reason they may have high numbers is that
we are watching a comedy show but actually there are few crazys
watching it for real

What's lost in this is not that FN is number one again, it's that combined, more than 60% of these viewers are NOT getting their news from Fox. Sad as it is that 300k+ people still choose to drink the Faux News kool-aid, I feel a little better knowing that those viewers are not the majority.

Yeah, there are a lot of old guys with their pants pulled up to their armpits sleeping in front of Faux News all day. That can sure skew the stats.

I got frustrated with CNN because they repeat so much of the boring stuff and the effects during actual real-time news would set off anyone with a seizure disorder.

You're a mean one, Fox News.
You really are a heel.
You're as cuddly as a cactus,
You're as charming as an eel.
Fox News.
You're a bad banana
With a greasy black peel.
You're a monster, Fox News
Your heart's an empty hole.
Your brain is full of spiders,
You've got garlic in your soul.
Fox News
I wouldn't touch you, with a
thirty-nine-and-a-half foot pole.
(remote control)
You're a vile one, Fox News.
You have termites in your smile.
You have all the tender sweetness
Of a seasick crocodile.
Fox News
Given the choice between the two of you
I'd take the seasick crockodile.
You're a foul one, Fox News
You're a nasty, wasty skunk.
Your heart is full of unwashed socks
Your soul is full of gunk.
Fox News
The three words that best describe you,
are, and I quote: "Stink. Stank. Stunk."
You're a rotter, Fox News
You're the king of sinful sots.
Your heart's a dead tomato splot
With moldy purple spots,
Fox News
Your soul is an apalling dump heap overflowing
with the most disgraceful assortment of deplorable
rubbish imaginable,
Mangled up in tangled up knots.
You nauseate me, Fox News
With a nauseaus super-naus.
You're a crooked jerky jockey
And you drive a crooked horse.
Fox News
You're a three decker saurkraut and toadstool
With arsenic sauce

Faux News has made a shrewd business decision. People naturally want their beliefs reinforced and they give Republicans a outlet to do that by providing slanted news. Since Republicans are around 40% of the population (with around 50% Democrats and 10% Indy), they are guaranteed a high percentage of viewers. They don't care if they're balanced or not because they're not trying to be. They can't pick up more people because of their bias, they're simply trying to maintain their 40%, which will always beat out the other networks, since they battle over the indy and democratic leaning viewers.

FOX regained their status because of Blond hair and Boobs! Watch their news and see the pretty, young newscasters (if that's what you want to call them) with blond hair and deep cleavage showing. FOX sells sex. Look at their website and you will see that they sell SEX. That's right, folks, the MORAL MAJORITY SELLS SEX and sensationalism. Christians, rejoice in your network of choice.

FAUX news back on top? I KNEW Neilsen was worthless. I watched O'Really(?) once, and remembered my Dad saying "You don't have to fork over the whole pile to know what's in it."

FAUX news back on top? I KNEW Neilsen was worthless. I watched O'Really(?) once, and remembered my Dad saying "You don't have to fork over the whole pile to know what's in it."

MSNBC would be better off if it got rid of its crime related OCD. How many times can you watch programs on San Quentin and paedophiles at prime time. Living in the west coast, these programs turn up at 8pm - what a waste. And do we really need Olbermann at 5, 7 and 11? How about more original content.

The sooner one network realizes that they need to something different during a major news event other than have a zombie camera focus on a press conf or a so-called major speech - the better. That and, having to watch police officers using tranquilizer darts on some scare-out-of-its-wits animal for 30 minutes. Why do all 3 have to be showing the same crap at the same time??

FAUX news back on top? I KNEW Neilsen was worthless. I watched O'Really(?) once, and remembered my Dad saying "You don't have to fork over the whole pile to know what's in it."

I would be interested to know how many out of that more than 300,000 watch Fox during Prime Time simply as an entertainment source. I'll be very honest and say that I very often watch Bill O'Reily. In fact, he is usually who I switch to during commercials on whatever other television I am watching. I have NEVER ONCE seen an objective piece from that clown, but he serves as a constant reminder of what an old, bitter, chauvinistic (in the true sense of the word: look it up), egotist in America is like. He's the typical dirt-bag you run into in many situations in which you'd like to just punch in the tooth, but you don't because you know he'll go running to his lawyers; and he's a waste of time. Nevertheless, he's fun to watch, because he is shameless in every way.

So, am I alone? I don't think so. In fact, almost everyone I know watches him on a somewhat regular basis, but only so that they know what the right wing lunatics are spewing from the greedy, self-centered, exceptionalist holes in their little heads. I would guess that at least 20-30,000 of those viewers are watching him for reasons that have hothing to do with his "news." And I would venture to say that the rest of Prime Time Fox News is the same.

You left-wing losers will never realize how slanted CNN and MSNBC are until you watch Fox. Typical liberals, criticize and complain about anyone who disagrees with your views. Call them liars because they don't say what you want to hear. There is a reason that Fox wins all these ratings. People do not want to hear the same crap over and over and over. Obama is not the "messiah" and is an "empty suit" with "marxist" views. He will never be President. He is too much of a coward to make any appearances without a script. He is afraid of Town Hall meetings because he can't read his answers, they have to be rehearsed. The "hate" from the left is amazing, and the only "race baiting" is coming from that Obama's people.

I was a big fan of MSNBC and watched the whole line up with Olbermann being my favorite hose, but the biased coverage against Hillary Clinton and their elevation of Obama to near sainthood was a total turnoff. Add to that no other news seemed to ever be covered but the primaries. Olbermann who seems to have lost it. You can add Chris Matthews in as well. He is a total misogynist. They can blame themselves for their ratings tanking.

It is so hard to believe that Fox is number one! I think there is so much bias and racial overtones. And what is up with Sean Hannity? It seems to me that he has a personal hatred towards Obama. Fox is not fair and it is truly unbalanced.

"Why is this is news? The top 3 cable networks are viewed by 3.2 million people in prime time? A trivial number. "

It shows that of the 3.267 million people intrested enough in hearing about what's happening in the world - every day, half choose Fox News. All of the stories of Fox being fixed or the using Faux News is trivial. It has a personal impact on the viewer.

I started watching Fox when the Nathaniel Jones incident was happening. He was a 350lbs African American who was beaten by police and had a heart attack which was captured on a cruisers dashboard cam. I saw the video on ABC, CBS then NBC. Later on at my parents, my father was watching Fox (Brit Hume) and the story came up. I told him how stupid the cop was then Brit Hume mentioned that we may have seen the tape and showed the man being billy clubbed by a cincinnati cop. Brit then went on to say 'Here's the part you probably didn't see" and then showed fottage from the same cruiser that showed 2 cops walking up to the man and he hauls offd and decks the first cop initiating the beating administered by the 2nd cop. Brit and his panel then spent 10 min. discussing why the whole footage was not being shown by the other networks.
Needless to say, I now believe that Fox is the network that balances out everyone else. They called out Richard Clark when he changed his mind about 9-11 (played his briefing tape from 9-11) that undermined his own testimony to the 9-11 commission. They really put the fire under CBS and called out Dan Rather for lying (even though LGF did the investigating, Fox was the traction). They've inspired the creation of Jessica's Law and held people accountable that previously were never were because of their close affiliation with the democratic party.
If you believe our system of government is broke, it's because freedom of the press is abused and almost wholly owned by the left. Someone (Rupert Murdock) saw the opening for reporting on things the rest of the press would have ommited and/or ignored and has made a killing and will continue to do so because he shares that half of the market with no one.

Don't worry folks. Once advertisers get a look at the electoral map come November they'll be running from FOX like they're being chased by Godzilla. The era of hate politics is drawing to a close. Once the advertiser dollars dry up so will FOX News. In fact, I hope they all disappear. FOX, CNN and MSNBC. They all remind me of the old Monty Python skit where the patron came to pay to have an argument. He paid his $5 and was directed to a room down a long hall. One in the room he say waiting for the person across the desk to say something. Finally becoming frustrated the patron said, "I paid $5 to have an argument." The employee replied, "No you didn't." On it went. Finally, the patron remarked, "An argument is more than a series of contradictions." The employee, "No it isn't." All of cable news is founded on the principal that contradiction is news. It needs to vanish before it does any more harm to our democracy and our society. A tip: Watch BBC America or The News Hour on PBS. You'll get unbiased straight news. You're not learning anything that you need to know, or that you don't already know, from the shouting bobble heads.

MSNBC is the most biased news station there is. They should have just announced that they were part of Obama's election campaign staff. Their treatment of Hillary was an obmination. I do not know how they keep their broadcast license. GE should be ashamed for allowing such dribble to be put out on the air. Mika on Morning Jo was so prejuiced in Obama's favor that she was ridiculous.

In Eastern Massachusetts, Comcast is deleting MSNBC from basic cable. I've heard other cable providers have done the sam.

Remember when the motto of Fox was "Fair and balanced?" Now the observant will note the more common refrain is "The most powerful name in news" which speaks to their true goal. In this they are finally accurate in reporting.

Face the facts..... Fox is better .... sweet and simple .... Fox is much better than MSNBC and CNN ... They beat them even if you combine their viewer's, sorry but that's a fact.

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