NBC News seeks new media cred through MySpace
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Interested in finding out what’s on Brian Williams’ iPod?
The NBC News anchor (who recently admitted that of his 2,012 songs, none is classical music) opens up more about his musical tastes on his MySpace page, newly launched this week.
It’s one of the features of “Decision ’08,” an NBC News-MySpace online political news center that officially goes live Tuesday on the popular social networking site. The collaboration between old and new media is aimed at driving the network’s 2008 campaign coverage directly to young people.
Much of the content is repackaged from MSNBC.com, including “First Read,” the network’s political blog, as well as breaking news videos from the campaign trail and an interactive map with primary and caucus results from around the country.
In addition, the site includes a Q&A section where MySpace users can pose questions about the political process and will eventually feature user-generated video.
There are also MySpace profiles of NBC’s on-air team, whom you can “friend.” On his page, “Brian – 48 – Male – New York” is currently playing “Who’s Gonna Save My Soul” by Gnarls Barkley, which the NBC anchor calls his “current obsession.”
-- Matea Gold