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The New Season: 'iCarly,' TV for Generation YouTube

July 13, 2007 | 11:19 am

Newseason_tourtalk_2

Icarly1 "This is the future of TV, " Dan Schneider, creator and executive producer of Nickelodeon's "iCarly," told TV writers on Friday. The journalists, as inundated with new technology as anyone, were ready to believe it.

"iCarly" is a show-within-a-show, that invites tween-age viewers to submit their own videos, a la YouTube, to be included in the show, which will premiere in September. Designed for kids who have grown up with a multitude of media, the show gives viewers specific assignments that relate to an upcoming show. They are then directed to a website to post their content.

The show stars Miranda Cosgrove as Carly, Jennette McCurdy, Nathan Kress and Jerry Trainor as her friends Sam, Freddie, and Spencer. 

-- Lynn Smith

(Photo Courtesy Nickelodeon)

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