After five and a half seasons, the "American Idol" juggernaut has, like a devourer of planets, reshaped a battered television landscape in its image. The show has taken the oldest of talent competition saws – the singing contest – and turned it into a national obsession.
This week, "American Idol" takes reality TV into its most foreign and unlikely terrain yet – charity. For two straight nights, it will turn its stage over to messages of hope and compassion as it attempts to turbo-charge its run-of-the-mill extravaganza proportions in the name of helping the poor and suffering of the world for a two night event called "Idol Gives Back."
But fear not that the epic competition is about to scale itself back into a PBS-pledge drive - earnest pleas before the volunteer phone ban cutting to heart-rending video of children with distended bellies delievered in amateurish zero-production value segments. This, after all, is American Idol and charity will come to it, not vice versa.
"I think our main thing," said Idol cornerstone, Judge Simon Cowell in a telephone interview, "is to make sure that for anybody who is a fan of American Idol, that they don’t feel too uncomfortable and most importantly they enjoy the event as an entertainment show. That is the number one priority because if we fail on that, this has all been a waste of time."
Not strictly a telethon, per se, Tuesday night’s IGB will attempt to harness "Idol’s" enormous voting machine (over 38 million cast on last week’s show) as a trigger for sponsored giving. As explained on the show’s website, after Tuesday’s performance show, “Each time you call, sponsors will make a donation to Charity Projects Entertainment Fund to help children and young people in the USA and Africa.” Wednesday night will combine Idol’s standard results show with performances from guest stars, with pleas for donations to the fund. The hope is that by creating a spectacle beyond even the normal absurdly spectacular Idol standards, the show might lure in the handful of Americans who do not already watch and entice them to charity no less. Committed performers include Sacha Baron Cohen, Gwen Stefani, Pink, Josh Grobin, Michael Buble, Annie Lennox and Bono and the return to the Idol stage of the original winner Kelly Clarkson. In addition, the show is hyping a secret mystery duet as the highlight of the night.