Dress like a cow, get free chicken at Chick-fil-A
How far are people willing to go for a free meal?
Find out Friday at one of Chick-fil-A's more than 1,400 restaurants. In honor of the company's fifth annual Cow Appreciation Day, any customer who dresses like a bovine gets a free combo meal. But tasteful furry ears or a cowbell necklace alone won't cut it -- the promotion only applies to those decked out head to toe in cow garb. Partial cow attire only will earn customers a free entree.
The Atlanta-based chicken chain's soft spot for cows can be traced directly to its marketing campaign that features cows wearing "Eat Mor Chikin" signs.
A Facebook photo contest will be held on the dress-up day. Parents also can start entering their children in the Kids' Photo Contest online. The grand-prize winner will receive a prize package, a digital camera and a $1,000 U.S. Savings Bond.
Chick-fil-A has some sartorial advice on its website, including tips on how to create a spotted costume.
Just be careful to channel Daisy the cow, not Cruella de Vil.
-- Tiffany Hsu
Photo: Chick-fil-A
It is absolutely disgusting that a marketing ploy can be made based on cows wanting chickens to be eaten. Cows certainly don't want to die, as they suggest, but killing chickens doesn't solve the problem. It is not a light issue with our modern factory farms. I think it is disrespectful to those concerned with the modern food industry to write a cute article about a mindless contest promoting an insensitive slogan.
Posted by: Alex Silver | July 06, 2009 at 04:27 PM
Not to mention that we probably eat enough "chikin" already. 9,075,261,000 chickens were slaughtered in 2008, according to the USDA. See: http://usda.mannlib.cornell.edu/usda/current/PoulSlauSu/PoulSlauSu-02-25-2009.txt
Posted by: Alex Silver | July 06, 2009 at 04:32 PM