Beer sales expected to be robust this Independence Day
July 3, 2009 | 11:00
am
There won't be a football game this weekend, but beer will be flowing freely at Fourth of July barbecues and parties across the nation.
According to Nielsen Co., July 4 is the biggest beer-selling holiday of the year, with sales at U.S. supermarkets topping 24 million cases at this time last year.
"In these difficult economic times, beer sales have remained relatively steady," said Nick Lake, vice president and group director of Nielsen Co., which found that there are more than 521,000 beer-selling retail establishments in the U.S. "July 4, and the summer months in general, have traditionally been the highest-selling period for beer around the country."
-- Andrea Chang
