For $50,000, you can stop her from shopping at Zappos.com -- forever
Last month we told you about a JCPenney viral marketing campaign that allowed women to send their loved ones to a virtual "doghouse" for failing to buy them diamonds.
Now Zappos.com is giving people another way to get back at their significant others for bad shopping habits: Spouses who are frustrated by how much their partners spend at the online retailer can buy a $50,000 T-shirt that comes with a "Cease and Desist" guarantee -- meaning the company will permanently disable the significant other's account for life.
"It is definitely a tongue-and-cheek kind of thing and meant to be lighthearted and fun," said Diane Coffey, a Zappos.com spokeswoman. She said the idea came after many people jokingly complained that their spouses spent too much money buying shoes and clothing from the site and that it was causing relationship and financial strains.
"We are confident that any buyer of the T-shirt and service will be 100% satisfied with the purchase," said Tony Hsieh, chief executive of Zappos.com. "More importantly, we will be satisfied with the $50,000 that we receive and the relationships we save."
The T-shirts are available in five colors with choices that are "suitable for wife, husband, girlfriend, boyfriend or 'it's complicated,' " the company said. The shirt will be hand-delivered by a member of the Zappos Customer Loyalty Team.
-- Andrea Chang
Photo: Can't stand how much your girlfriend spends on shoes from Zappos.com, like these $929 Alexander McQueen open-toe pumps? For $50,000, you can ensure she'll never shop at the site again. Credit: Zappos.com
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Posted by: Online Shoes Store | January 09, 2009 at 06:23 AM