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Black Friday: Ikea draws lines for bed frame discount

November 28, 2008 |  4:55 pm

At the Ikea store at Costa Mesa, the $99 Malm bed frame -- normally $199 -- drew at least 150 people this morning. The crowd had to wait in four different lines, one for each color the bed frame comes in: birch, oak, medium brown and black-brown. Employees were handing out tickets to customers, who were then allowed into the store in small groups.


Bence Daru, 17, a high school senior from Irvine, was paid $50 by his neighbors to stand in line for an oak-color bed frame. He arrived at 8:45 a.m., when 100 people were already waiting. Earlier, he was at South Coast Plaza, trying to buy clothes and shoes for himself, but was repelled by the long lines. Having to bide his time at Ikea didn't help his mood.


"This is the first and the last time I will ever come to Black Friday," Daru said. "The discounts don’t justify the wait."


-- Joanna Lin


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