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Why do writers’ names come at the end of a blog post?

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Twitter follower Dave Hersam asks: Why do the writers’ names on blogs come at the end of the post instead of at the beginning, like on an article in the print edition?

“Most blog posts are by same author, but within Hero Complex or ShowTracker (two I often read), there are several writers.”

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Times blog editor Tony Pierce explains that it’s primarily because of Google:

“Its summaries only pull in the first two lines. We’d rather those lines be the lede, not the author. We do, however, plan on having an improved template around late spring which will either elevate the author’s name or move it to a different part of the blog. … The writers want their names higher too.”

--Deirdre Edgar

Twitter: @LATreadersrep

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