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Something to tweet about

February 10, 2010 |  4:38 pm

The Times is on Twitter. The more than 52,000 of you who follow the newspaper's main account (@latimes) already know this, but probably many more of you don’t.

In addition to the @latimes account, which sends out a “best of The Times” mix of headlines, there are about 60 that break down by subject: sports (@latimessports), world news (@latimesworld), entertainment (@latimesent), or that are connected with blogs: L.A. Now (@lanow), Hero Complex (@LATHeroComplex), Ministry of Gossip (@LATcelebs).

But how do you know to follow them if you don’t know they’re there? Twitter is now helping with that. The company has begun featuring six of The Times’ major accounts as suggested users to follow: @latimesbooks, @latimesbiz, @latimesfood, @latimeshealth, @latimesphotos and @latimestravel.

This is the first time Times accounts have been singled out by Twitter. The notice is part of an expansion of the company’s list of featured accounts.

As the company explained on its blog: “Rather than suggesting a random set of 20 users for a new user to follow, now we let users browse into the areas they are interested in and choose who they want to follow from these lists.”

Times blog editor Tony Pierce explained why the inclusion is noteworthy: “Twitter is a tastemaker of sorts and highly influential. They have millions of really smart users who want to know who the most interesting folks using Twitter are. We are lucky enough to have a few of those interesting folks working for us.

“It may not mean a lot to our existing readers who already know about how great our writers are, but it will mean a lot to people who might not know about our fine photographs, book reviews and travel tips,  for example.”

A list of all Times-related Twitter accounts can be found at latimes.com/twitter. You can follow them all  here.

--Deirdre Edgar

Yes, the Readers' Rep office is on Twitter, too: @LATreadersrep

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