The performance of latimes.com, and recent developments there, are covered in this memo to staff from Executive Editor for Interactive Meredith Artley.
Colleagues: The first half of November was very newsy, with the elections and the fires. The second half was much less so and we had the Thanksgiving holiday. That adds up to readership being roughly flat compared to the previous month – we had about 24 million unique users and 138 million page views for November. That unique user figure represents a more than 125% growth year over year. Page views are up almost 70% from this time last year.
Statistical highlights of November include setting a new record for the number of local visitors – 15% of site traffic according to internal reports, and nearly double the number of local visitors we had this time last year. One goal going into 2009 is to keep growing that number. We also set a new record for average daily page views.
But enough stats -- let’s talk about the content. As you have likely heard, a new look to the Mexico Under Siege project launched Monday at latimes.com/drugwar. It’s one of the strongest, most unique multimedia packages ever published on our site. Check out the in-depth map of the death toll, the unique video Q & A with editor Geoff Mohan and reporters, the wonderful multimedia presentation, and see how the articles in the series can be sorted and searched. This site and series will continue to grow and change as more stories are added, more video is recorded, and more readers come and interact.
Coming up, watch for design improvements to the Business, Sports, National and World sections. The talented database gang is at work on a crime database and improvements to the schools database. Another talented team is working on “Best of the Web” pages to pilot in certain targeted topics – the idea is to do more aggregating of great content not just on our site but the Web at large. Watch for more of this in 2009. And small design changes are coming to the homepage and the rest of the site so we can do a better job of highlighting our columnists.
Tony Pierce is working with folks to make some of our more popular blogs even more comprehensive and dynamic by combining them with other blogs. For example, Web Scout has moved into the Technology blog, and the Bottleneck and Homeroom blogs will soon move into L.A. Now. We previously merged the two music blogs to create Pop & Hiss, now appearing in the top ten list below. Also, a new design for L.A. Now is in the works. The Homicide Report, which took a brief hiatus, will be picking back up soon.